BOULDER, Colo., March 18, 2014 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leader in content marketing software solutions, today announced two appointments to the company's board of directors. The new appointees, Jim Franklin and Matt Larson, are recognized leaders in technology and high growth enterprises and bring extensive background in the software industry to TapInfluence.
The TapInfluence platform centralizes the creation, distribution, analytics, and payment workflow for sponsored content produced collaboratively between brands and content producers. Brands and agencies license the software to access a marketplace of vetted content producers and then manage that content from creation to engagement.
"Both Jim and Matt are successful entrepreneurs and accomplished leaders who have transformed their respective industries by building software that makes complicated processes more efficient," said Rustin Banks, CEO of TapInfluence. "Their software and product development experience is a great complement to the domain expertise of other board members and will help us continue to drive and define the content marketing industry."
A leading Colorado entrepreneur, Jim Franklin is the current Chief Executive Officer of SendGrid, Inc., an email cloud infrastructure company. Prior to his tenure with SendGrid, he was the Vice President of Enterprise Performance Management and the General Manager of the Crystal Ball Global Business Unit of Oracle Corporation. Franklin was also the founder of webfamilies.com and the CFO of Vericept Corporation. He serves on the board of aWhere, Inc., Denver/Boulder Software Club and other technology companies.
"The team at TapInfluence understands that the most powerful tool you can build is one that lets your customer exponentially scale something, whether its people, revenue, time or in this case, content," said Franklin. "I am thrilled to join TapInfluence at such a pivotal time in its growth and am inspired by how they are helping consumer marketers build better relationships with customers through engaging and authentic content."
Matt Larson is the current CEO of Iridium Software. He was previously founder and CEO of Confio Software, which was acquired in 2013 by SolarWinds. Larson is a well-known entrepreneur and co-founder of the non-profit, Guardian of Angels Foundation. He is an international speaker and the co-author of several books on technology. In 2013, he was named a finalist for the Ernst and Young Entrepreneur of the Year.
"Using data to gain insights about how, when, and where content influences consumer behavior is critical to how marketers make decisions." said Larson. "I am excited to drive a new level of database technology expertise within the TapInfluence team."
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TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of social content marketing. Consumer brands use TapInfluence to address their day-to-day content needs by tapping a marketplace of influencers that create, share and distribute to consumers in a meaningful and authentic way. Content creators with key audiences on blogs, Facebook, Twitter, Pinterest and other social platforms leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The company provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include: Microsoft, ABC News, Proctor & Gamble, JCPenney and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Join in the conversation with the company @TapInfluence and Facebook.com/tapinfluence.
For more information or to arrange an interview with TapInfluence, please contact (firstname.lastname@example.org).