Enterprises Expanding Use of Spredfast for Social Engagement Company Reveals Latest SMMS Adoption Metrics
AUSTIN, Texas, May 24, 2012 /PRNewswire/ -- Spredfast, the leading social media management system provider, today released customer data that signals rapid adoption of social media management systems at large enterprises and agencies to expand and deepen social strategies.
According to recent Spredfast customer data, businesses across the enterprise are working to expand their social engagement by making a stronger, concerted effort to sync social strategies across multiple channels, brands, geographies, functions and employees. A typical Spredfast customer manages an average of 15 brands, geographies or groups within the platform. Similarly, Spredfast customers are rapidly expanding the number of social accounts they manage in the platform. On average, large brands manage over 100 of their Facebook, Twitter and other social network accounts in Spredfast today, with some brands managing as many as 600 accounts.
Growing social engagement is leading to a significant increase in the number of people participating in social communication on behalf of their companies. The average Spredfast customer has ten times the number of users they had just six months ago.
"We are noticing an increase in social activity on many levels, in many departments, in many locations and on multiple channels, which is a clear statement from our customers that a social media management system is essential to today's social business strategy," said Rod Favaron, Spredfast CEO. "These findings mirror what social media experts and analysts have been telling us and as complexities of the social ecosystem continue to evolve, it will be increasingly important for businesses to seek a platform that will allow them to better operationalize their social engagement."
Broad Industry Adoption
Further indicating a growing demand for social media management systems (SMMS), Spredfast has acquired 50 new customers since January. Now, with more than 250 customers in over 20 countries, Spredfast's services span a diverse set of industries including retail, consumer packaged goods, financial services, hi tech and media. Recent customer acquisitions include restaurant chain, Jason's Deli; interactive conference and festival, SXSW; global investment management firm, T Rowe Price; motor club and leisure travel organization, AAA; and global beauty company, Coty with expanded relationships with brands such as Rimmel London, Sally Hansen and OPI.
"We are always working to expand engagement and brand interactions with our customers on social networks," said Jennifer Dalipi, Director of Digital Marketing at Coty Beauty. "Spredfast's social business platform helps us work smarter, deliver new experiences faster and gain valuable insights into how our customers are interacting with our many brands on social."
More Capabilities to Increase Companies' Social Engagement
In answer to industry demand and rapid SMMS adoption, Spredfast has introduced significant new products and capabilities over the last six months that have contributed to its accelerated customer growth and engagement:
- Secure Social – For customers in regulated industries, Spredfast released the most comprehensive, secure deployment option in the SMMS market. Customers can now deploy Spredfast in a private virtual cloud with 256-bit encryption of all data, configure secure export to enterprise repositories and provide multiple levels of access security including IP restriction, enhanced password management and SSO via the SAML industry standard.
- Expanded Facebook Management & Analytics – Spredfast added tab creation and management capabilities to allow customers to add rich application experiences to their Facebook presence. In addition, Spredfast added a new Facebook Message Dashboard that provides more than 45 metrics per post – including virality and negative feedback - and provides the ability to compare effectiveness of messages across diverse campaigns and Facebook brand pages.
- Enhanced Productivity for Managing Social Conversations – Spredfast added a variety of capabilities to the Social Inbox to help brands with high volumes of engagement more efficiently manage their communication workload. Message delegation and tracking, the ability to define multi-step actions (macros) that can be executed with a single click, and a simplified publishing interface all help ensure that the right people are responding at the right time to engagement across all social networks.
In addition, one of the key drivers for enterprise adoption of the Spredfast platform is consolidation of all social activity in one place. This simplifies many aspects of broad social adoption – from compliance management to analytics to connection to business impact.
"Spredfast helps us manage social engagement for select clients across multiple channels from a single platform," said Lauren S. Warthan, senior manager, WCG. "With search streams and in-depth reporting analytics, we are able to optimize social activity and provide clients with insight on how social is advancing their business objectives."
Based in Austin, Texas, Spredfast provides social business software for social media management that allows organizations to manage, monitor, and measure their social media programs, and the effectiveness of each piece of content, across multiple social media channels. Spredfast allows its clients to extend their branded content and engage with its audience from a single administration interface to the blogosphere and the major social networks like Facebook, Twitter, LinkedIn, YouTube, and Foursquare. Some of the enterprise and agency adopters on board with Spredfast include AARP, Nokia, Bayer, HomeAway, Porter Novelli, ING Direct and AGAIN Interactive. For more information, visit http://spredfast.com/