Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decision regarding the trajectory of up-and-coming designers, executives, and agencies. Keep up to date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

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25 Apr, 2017, 11:40 ET Insatiable Appetite for Commissions Drives Broker - Claim Alleges

NYLIFE Securities LLC, a registered broker-dealer, and wholly owned subsidiary of New York Life Insurance Company is facing a claim for damages...


25 Apr, 2017, 11:22 ET UK Consumers are Earning Free Mobile Airtime by Sharing their Opinions

Cloud-based marketing technology platform, Billaway, now allows users of Pay-As-You-Go mobile service plans from major UK mobile operators to earn...


25 Apr, 2017, 10:37 ET Sprout Foods Appoints Walrus as its Agency of Record

Sprout Foods announced today that it has named Walrus as its new agency of record for creative advertising, media and public relations. Walrus...


25 Apr, 2017, 10:11 ET 212NYC Announces New Leadership And Focus In 2017

Industry trade and networking group 212NYC, representing New York's digital advertising community, has announced changes to its Board of Directors...


25 Apr, 2017, 10:00 ET FleishmanHillard Announces Hong Kong Leadership Changes

FleishmanHillard has appointed Geoff Bilbrough general manager of its Hong Kong operations. Bilbrough has been deputy general manager and senior...


25 Apr, 2017, 09:35 ET Word of Mouth Primary Resource for Finding PR & Communications Agencies - Cited By 76% of Respondents in New Agency Search Report

A new survey of corporate communications, marketing and industry leaders reveals that 76% rely on word of mouth recommendations from their...


25 Apr, 2017, 09:11 ET When Challenging Your Customer Backfires: Provocative Approach Proves Biggest Loser in Two Important Customer Conversations

Whether you call it "provoking" or "challenging," the insights-led sales approach that made big news in the Harvard Business Review and several...


25 Apr, 2017, 09:00 ET Full Circle Insights' Progressive Company Culture Recognized In "2017 Bay Area Best Places To Work" Program

Full Circle Insights, Inc., makers of comprehensive marketing performance management solutions, today announced that company has been recognized as...


25 Apr, 2017, 09:00 ET Storyful & Weber Shandwick Launch Cognitive Context, a Content Intelligence Service for Marketers and Corporate Communicators

Storyful, the leader in discovering, validating and acquiring social video for global media organizations, and Weber Shandwick, a leading global...


25 Apr, 2017, 09:00 ET Marketo Invests in Education and Training to Equip Current and Future Marketers for Success

Marketo, Inc., the leading provider of engagement marketing software and solutions, announced that it will be releasing free training courses for...


25 Apr, 2017, 09:00 ET Grand Départ Düsseldorf 2017 en Times Square de Nueva York

Desde el 29 de junio al 2 de julio de 2017, los ojos del mundo estarán posados en Düsseldorf, cuando el Tour de France vuelva a comenzar aquí, en...


25 Apr, 2017, 09:00 ET Symphony Talent Expands Executive Team With Appointments of CFO and EVP of Global Sales

Symphony Talent, a comprehensive talent acquisition solutions provider, today announced the appointments of Carl Calarco as chief financial officer...


25 Apr, 2017, 09:00 ET #HASHOFF Report: Instagram Dominance Unlikely to Let Up According to Top Influencers

#HASHOFF, the leading micro-influencer marketing platform, today released a state of the union report detailing key industry trends driving the...


25 Apr, 2017, 08:42 ET The Shipyard Delivers "Nature's Testing Engine"

The Shipyard, one of the nation's fastest growing independent marketing firms, will deliver a keynote address today at Mediapost's "Data and...


25 Apr, 2017, 08:35 ET The University of Florida College of Journalism and Communications Creates R&D Lab With Futuri Media

The University of Florida College of Journalism and Communications (UFCJC) and media technology innovator Futuri Media Monday announced a unique...


25 Apr, 2017, 08:10 ET Ooyala Selects YOUBORA by NPAW to Optimize Live Streaming TV Platform

The move strengthens existing NPAW-Ooyala Partnership NPAW (Nice People At Work), the most advanced and holistic big data and business...


25 Apr, 2017, 08:01 ET SmartFocus lança solução que promete balançar a publicidade nas Redes Sociais

SmartFocus, Líder mundial em interações digitais personalizadas em tempo real, anuncia o lançamento do Smart Social que pretende balançar o mercado...


25 Apr, 2017, 08:00 ET New Evergage Study Shows Compelling Personalization Benefits - But There's Still Room for Improvement in Executing Campaigns

With personalization becoming a more widely adopted marketing strategy, organizations are realizing a range of benefits – from deeper customer...


25 Apr, 2017, 08:00 ET Criteo To Present At The 2017 Jefferies Technology Group Investor Conference

Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced that Benoit Fouilland, CFO, will present at the 2017...


25 Apr, 2017, 08:00 ET NPAW Announces Strategic Partnership with Akamai

Global video Business Intelligence leader to integrate technology with leading CDN provider with the aim of mastering content delivery NPAW...


25 Apr, 2017, 08:00 ET Demandbase Account-Based Marketing Certification Now Available Online

Demandbase, the leader in Account-Based Marketing (ABM), today launched the online version of its "ABM Certification: Foundations" program, making...


25 Apr, 2017, 07:15 ET Makheia remporte le budget Café San Marco

Café San Marco, a choisi, à l'issue d'une compétition, Makheia pour l'accompagner dans sa stratégie de communication. Nouvelle signature et fil...


25 Apr, 2017, 06:00 ET PPK Helps Metropolitan Ministries Reach New Creative and Fundraising Milestones

Leading full-service advertising agency PPK continues its collaborative relationship with nationally recognized non-profit Metropolitan Ministries...


25 Apr, 2017, 03:00 ET Strategy Analytics Launches a New Automotive Connected Mobility Service

Strategy Analytics has announced the launch of a new research advisory service: Automotive Connected Mobility. The new subscription-based service...


25 Apr, 2017, 03:00 ET Grand Départ Düsseldorf 2017 en New York Times Square

Publicidad para el inicio del Tour de Francia Del 29 de junio al 2 de julio de 2017, los ojos del mundo estarán en Düsseldorf, cuando el Tour de...