Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decision regarding the trajectory of up-and-coming designers, executives, and agencies. Keep up to date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

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Feb 21, 2017, 10:30 ET New Farm Rich Campaign, From Agency SCOUT, Gives Parents Permission to Let Go of the Guilt

Because in real life, time-starved parents just want to feel good about their decisions, Farm Rich, with agency SCOUT, has introduced its new "Real...


Feb 21, 2017, 09:30 ET Data: Mobile CTO Rates Declined 14.4 Percent Year-Over-Year

New Yes Lifecycle Marketing Report reveals email design is no longer enough to generate mobile engagement Q4 2016 marked the first time...


Feb 21, 2017, 09:30 ET Geralyn LaNeve Joins Finn Partners as Health Practice Group Vice President

Finn Partners announced the addition of Geralyn LaNeve as group vice president in the agency's global Health Practice. LaNeve will be based in New...


Feb 21, 2017, 09:24 ET When asked about companies' marketing, 35% of unsatisfied customers say, "The company does not put my needs and wants above its business goals"

MarketingSherpa asked 2,400 U.S. consumers about a specific company they were satisfied or unsatisfied with. In a follow-up question, consumers...


Feb 21, 2017, 09:22 ET OUTFRONT Media Chief Executive Officer Jeremy Male To Participate In The 2017 Morgan Stanley Technology, Media & Telecom Conference

OUTFRONT Media Inc. (NYSE: OUT), announced today that Jeremy Male, Chairman & Chief Executive Officer, is scheduled to present at the Morgan...


Feb 21, 2017, 09:15 ET DucMeta Earns Recognition for Noteworthy Sales Performance

DucMeta, an Ontario-based marketing and sales firm, announced that their sales performance on behalf of a premier Canadian media and...


Feb 21, 2017, 09:10 ET National Sales Trophy Won by Uprooted Consulting

Marketing and sales firm Uprooted Consulting recently won a national award for their outstanding results on behalf of a leading energy company...


Feb 21, 2017, 09:08 ET Business Network for Offshore Wind Selects Vitamin as Agency of Record

Vitamin®, the web and public relations agency, today announced that it has been selected as agency of record (AOR) for the Business Network for...


Feb 21, 2017, 09:01 ET STUDY: 98 percent of shoppers have been deterred from completing a purchase because of incomplete content

Ninety-eight percent of shoppers have been dissuaded from completing a purchase because of incomplete content, according to a study released this...


Feb 21, 2017, 09:00 ET Sales Accolades for Quarterly Excellence Go to Taurimo

Taurimo, a privately held marketing and sales company, earned sales honors for their quarterly and yearly performance on behalf of a premier credit...


Feb 21, 2017, 09:00 ET Momentum Worldwide's Elena Klau Named to SportsBusiness Journal's Forty Under 40 List

Elena Klau, SVP, Group Director Strategy, Insights & Performance NA for leading brand experience agency Momentum Worldwide, was named to the...


Feb 21, 2017, 08:55 ET StreetEasy Joins Premier Agent

StreetEasy®, New York City's leading real estate marketplace, announced it is joining Premier Agent®, Zillow Group's powerful agent advertising...


Feb 21, 2017, 08:55 ET Prestigious National Honor Awarded to Atlantic Solutions

Atlantic Solutions, a privately owned marketing and consulting company headquartered in New Jersey, has recently earned recognition for the fourth...


Feb 21, 2017, 08:40 ET Communication Strategy Group Awarded by Long Island Business News for Excellence in Communication

Marketing is a team sport played by professionals who work to help their clients develop and share the brand stories that will make the most impact...


Feb 21, 2017, 08:35 ET NW3 Media Reaches Record 150M Monthly US Visitors Based on comScore Media Metrix

NW3 Media, a digital media company that creates custom native and ad-based marketing programs for brands, today announced reaching a record 150...


Feb 21, 2017, 08:30 ET Pre-Media & Package Executive Scott Wilcox Joins Digimarc as VP of Client Services

The ongoing movement toward connected packaging continues to take shape across the consumer packaged goods (CPG) industry, and it received a...


Feb 21, 2017, 08:30 ET HH Global hires marketing procurement technology veteran

HH Global, the world's fastest growing and most innovative marketing execution partner, announced today that Mark Tiedens has been appointed Vice...


Feb 21, 2017, 08:30 ET Kendall Life Sciences Announces Official Launch of Industry-Specific Internet Strategy Service Offering Including Website Development And Design Due to Client Demand

Kendall Life Sciences (KLS), a leading life sciences compliance and business consulting group, announced the official launch of a new website...


Feb 21, 2017, 08:30 ET Clutch Announces Top Web Design and Web Development Companies in Canada

Clutch has updated research on the leading web design and web development companies in Canada. The research conducted is based on Clutch's...


Feb 21, 2017, 07:30 ET Largest Global Specialty Retailer Of Nutritional Products, GNC, Selects Epsilon For Loyalty Marketing And Technology Services

Epsilon®, an Alliance Data (NYSE: ADS) company, today announced that it has signed a multi-year agreement with GNC Holdings Inc., a leading global...


Feb 21, 2017, 07:01 ET Bill Mattern Joins Ripley PR as President

Ripley PR, a global public relations agency specializing in franchise, home service and B2B, has added Bill Mattern to its growing team as...


Feb 21, 2017, 07:00 ET Designhill Takes on Fiverr, Freelancer and Upwork With Launch of its New 'Custom Services'

After taking on established design crowdsourcing marketplaces such as 99designs and Designcrowd for the past few years, one of the world's...


Feb 21, 2017, 06:00 ET Tapad Appoints Steffen Svartberg Kristiansen As Head Of Nordics

Tapad, the leader in cross-device marketing technology, has appointed industry veteran Steffen Svartberg Kristiansen as head of its Nordic...


Feb 21, 2017, 03:06 ET Indian Prime Minister Narendra Modi the Most Followed World Leader on Facebook; U.S. President Donald Trump Comes into Power with Massive Following

Indian Prime Minister Narendra Modi is the most followed world leader on Facebook with 40 million followers on his personal page, and U.S....


Feb 21, 2017, 02:00 ET HDFC Bank Chooses Vizury Engage to Execute its Personalized Website Engagement Strategy, Improves Digital Conversions by 400%

HDFC Bank has chosen Engage, Vizury's Data and Marketing Platform to help execute its personalized multi-channel engagements beginning with its...