Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decision regarding the trajectory of up-and-coming designers, executives, and agencies. Keep up to date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

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Mar 27, 2017, 14:38 ET Direct Agents Celebrates 14 Years In Digital Customer Acquisition

Direct Agents- a data-driven performance focused digital marketing agency specializing in customer acquisition- celebrates its 14th year...


Mar 27, 2017, 14:00 ET Ad Fraud America: The Real Scale of the Problem and How To Fix It

US advertisers could lose more than $9bn to ad fraud in 2017, according to new figures from The&Partnership and Adloox 'Ad Fraud America'...


Mar 27, 2017, 13:15 ET McClatchy VP Christian Hendricks, 54, to retire

McClatchy (NYSE: MNI) announced today Christian A. Hendricks, vice president for strategic initiatives, plans to retire from the company on...


Mar 27, 2017, 13:01 ET DigitasLBi Named Again a Leader in Gartner's 2017 Magic Quadrant for Global Digital Marketing Agencies

DigitasLBi, part of the Publicis.Sapient platform and a global technology and marketing agency, has been named as a Leader in Gartner, Inc.'s newly...


Mar 27, 2017, 13:00 ET MRM//McCann Makes Significant Move to Leaders Quadrant in Gartner's 2017 "Magic Quadrant for Global Digital Marketing Agencies" Report

MRM//McCann has been designated for the first time as a Leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies"...


Mar 27, 2017, 12:23 ET PCMA Releases New Campaign Video: 'How Do Prescription Drug Rebates Reduce Costs?'

As part of its DrugBenefitSolutions.com campaign, the Pharmaceutical Care Management Association (PCMA) today released a new video — "How do...


Mar 27, 2017, 12:00 ET Holiday Inn Express® Brand Helps Guests Be The Readiest With The Launch Of Its Newest Campaign And The Return Of Rob Riggle As Champion Of The Readiest

InterContinental Hotels Group (IHG), one of the world's leading hotel companies, today announces the launch of the newest Holiday Inn Express brand...


Mar 27, 2017, 11:54 ET Blast Radius Appoints Kevin Drew Davis As Chief Creative Officer

Former DDB San Francisco CCO to Lead Creative in Chicago & Canada Blast Radius, a leading global digital marketing agency, today...


Mar 27, 2017, 10:35 ET Screenvision Media Closes Stellar Year

Screenvision Media, a national leader in cinema advertising, today announced the closing of an industry-leading year where it reported a 24 percent...


Mar 27, 2017, 10:01 ET Nielsen TDLinx Announces New Channel Classification for Dining Industry

Today Nielsen (NYSE: NLSN) TDLinx announced the realignment of the on-premise licensed dining channel into five sub-channels designed to more...


Mar 27, 2017, 10:00 ET Chinese Interest in ActivePoint's D2D - The Revolutionary Graphics Product Aimed to Save Marketing Costs for Small and Medium businesses

The company has now entered into serious negotiations with a large Chinese corporation in order to finance the large projected growth of the...


Mar 27, 2017, 10:00 ET Fathom, Cleveland Marketing Agency Works with the Leading Research and Advisory Firm Eduventures, to Inform Higher Education Client Strategy

Fathom—a digital marketing agency specializing in leading higher education institutions in reaching their goals with digital-first strategies—and...


Mar 27, 2017, 10:00 ET The global diagnostic imaging market is expected to reach $33.2 billion by 2022

According to a new market report published by Lucintel, the global diagnostic imaging market is expected to reach an estimated $33.2 billion by...


Mar 27, 2017, 10:00 ET Lorissa's Kitchen™ Responsibly Raised Protein Snacks Launches Integrated Brand Campaign On National TV

Wellness-minded consumers who strive to eat better often run into a little something called reality — jobs, kids, places to go and things to...


Mar 27, 2017, 09:35 ET Ketchum Introduces the GenZennial, an Influential Blend of Two Generations

Ketchum, one of the largest communications firms in the world, has expanded its audience insights offering with a new consumer group that the...


Mar 27, 2017, 09:30 ET Stagwell Media LLC Invests In Wolfgang

Wolfgang (http://wolfgangla.com) today announced that Stagwell Media LLC has acquired a minority stake in the company as a founding member of the...


Mar 27, 2017, 09:17 ET United Way Worldwide and BVK Premiere New Public Service Announcement: "Join the Fight"

As communities across the world are grappling with challenges such as lack of education, underemployment, homelessness, drug addiction, human...


Mar 27, 2017, 09:15 ET Ruder Finn Launches RiskSTAT Reputation Risk Management System

Ruder Finn today launched its new RiskSTAT reputation risk management system to help corporations rapidly enhance their level of preparedness in...


Mar 27, 2017, 09:05 ET TransMedia Group To Represent Integrative Medicine Expert and Author Mylaine Riobe, MD. Her Practice Combines Modern Functional and Ancient Chinese Medicines To Protect Against Diseases Such As Cancer.

TransMedia Group said it will handle public relations and manage the busy public speaking schedule of one of the country's leading integrative...


Mar 27, 2017, 09:00 ET Kaon Interactive Wins EXHIBITORLIVE 2017 Buyer's Choice Award For Their Kaon AR™ B2B Sales and Marketing Augmented Reality Solution

Kaon Interactive, the leading provider of 3D interactive sales and marketing engagement applications, today announced that its new augmented...


Mar 27, 2017, 09:00 ET Deloitte Digital CMO Alicia Hatch Named a Top Tech-Savvy CMO in Adweek

Deloitte announced today that Deloitte Digital Chief Marketing Officer Alicia Hatch has been named one of Adweek's "Top Tech-Savvy CMOs" in a...


Mar 27, 2017, 09:00 ET 'AI at the Core' Exchange at MarTech SF to Prepare Marketing Leaders for Artificial Intelligence Marketing (AIM) Landscape

Senior marketing and data science innovators will come together to discuss the critical impact emerging artificial intelligence technology is...


Mar 27, 2017, 09:00 ET Advanced Radiology Consultants Recognized for Physician Marketing

Advanced Radiology Consultants, a leading provider of medical imaging in Connecticut, has been chosen by members of the Radiology Business...


Mar 27, 2017, 09:00 ET Tough Mudder Selects ACTIVE Network as Event Technology Provider For Its Global Events

ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, today...


Mar 27, 2017, 08:35 ET Hubb Added to Built.io Library of Services for Easy Event Tech Application Integrations

Event content management software developer Hubb has been added to the Built.io library of services powered by the Built.io Flow integration...