Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decision regarding the trajectory of up-and-coming designers, executives, and agencies. Keep up to date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

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Feb 15, 2017, 08:30 ET Vuukle: Digital Marketing Technology Platform Solves Publisher's Challenges at Digital Media Strategies Conference in London

As online news publishers scramble to stop audience migration and hemorrhaging Ad revenues, Vuukle, India's leading audience engagement platform,...


Feb 15, 2017, 08:10 ET New Platform Makes Engaging Ads Easier To Create

Creative technology company justAd today launched the second generation of its drag-and-drop mobile ad studio, Creative Factory™, which makes it...


Feb 15, 2017, 08:00 ET Mitsubishi Motors' "Kids Talk Safety" Campaign Wins 2017 Driving Engagement Award

Mitsubishi Motors North America, Inc. (MMNA) received the fifth annual Driving Engagement Award for the most buzz-worthy social media campaign of...


Feb 15, 2017, 08:00 ET Vibes Expands to Europe to Power Mobile Marketing Campaigns for Brands

Vibes, a leader in mobile engagement used by top brands to deliver targeted, personalized mobile experiences, today announced it has launched into...


Feb 15, 2017, 08:00 ET Sparkling Ice® Unveils National Integrated Marketing Campaign "Be Not Bland"

Talking Rain Beverage Company®, the maker of Sparkling Ice® flavored sparkling waters, today launches a new, multi-faceted national advertising...


Feb 15, 2017, 08:00 ET Deseret Digital Media's BrandForge and Local Media Consortium Partner to Provide End-to-End Native Advertising to Thousands of Local Media Publishers

Deseret Digital Media (DDM) today announced that BrandForge, DDM's native advertising and content studio for local media companies, has entered...


Feb 15, 2017, 08:00 ET Porter Novelli Names Three New Partners

Global public relations leader Porter Novelli (PN) has appointed three new partners to the firm. These appointments come in recognition of a deep...


Feb 15, 2017, 07:30 ET Alliance Data Provides Card Services Performance Update For January 2017

Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today provided an...


Feb 15, 2017, 05:35 ET Arab Palestinian Investment Company Achieved Net Profit of USD12.13 Million in 2016

Arab Palestinian Investment Company (APIC) announced its preliminary unaudited financial results for the year 2016. According to the reported...


Feb 14, 2017, 16:28 ET Global Entrepreneurs Unite In Miami For Market America|SHOP.COM's 2017 World Conference To Celebrate The Shopping Annuity

Over 25,000 entrepreneurs took over the American Airlines Arena from February 9-11 for the Market America|SHOP.COM 2017 World Conference. The...


Feb 14, 2017, 16:07 ET HubSpot Reports Strong Q4 and Full Year 2016 Results

HubSpot, Inc. (NYSE: HUBS), a leading inbound marketing and sales software company, today announced financial results for the fourth quarter and...


Feb 14, 2017, 14:45 ET Global Creative Agencies Market - Procurement Market Intelligence Report 2017-2021

About Creative Agencies A creative agency is a firm that offers strategy, design, technology, and advertising services to ideate and create...


Feb 14, 2017, 14:35 ET Y&R Creates Practice For Technology And Business Brands

Y&R announced today the formation of a new practice focused on technology and business brands. Building on the principles and success of the...


Feb 14, 2017, 13:51 ET Global SaaS Market - Procurement Market Intelligence Report 2017-2021

About SaaS SaaS is a delivery model in which centrally hosted software applications are offered to customers on a subscription basis. It involves...


Feb 14, 2017, 10:35 ET New Report Shows Four Out of Five B2B Companies Invest Less Than 30 Percent of Their Marketing Budget on Customer Retention Messaging

Nearly 80 percent of companies spend less than 30 percent of their time and budget on customer retention-focused messaging and content, according...


Feb 14, 2017, 10:15 ET Rockfish and WPP's Knox Examines Entrepreneurial Disruption in "Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips"

Managing Director of WPP Ventures and Chief Marketing Officer of Rockfish, a WPP agency, Dave Knox, formally unveiled his guide for big brands to...


Feb 14, 2017, 10:07 ET Vargas Assumes Chairmanship, Friends of the National Museum of the American Latino

VARCom Solutions president, Raul Danny Vargas, was recently elected by the board of director of the Friends of the National Museum of the American...


Feb 14, 2017, 10:00 ET Vriens & Partners Signs Affiliation Agreement with FleishmanHillard in Asia Pacific

Government affairs consulting firm Vriens & Partners and global strategic communications firm FleishmanHillard today announced an affiliate...


Feb 14, 2017, 09:45 ET Ooyala Clicks With New North American AOR, Bob Gold & Associates

Ooyala, a global innovator in premium video publishing, production workflow, analytics and monetization, has selected Bob Gold & Associates, a...


Feb 14, 2017, 09:41 ET Love Has No Labels Collaborates with the NFL to Create Fans of Love on Valentine's Day

To coincide with Valentine's Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, "Fans of Love," an extension of the...


Feb 14, 2017, 09:30 ET ACG Connecticut Retains Lumentus For Communications Services

The Connecticut chapter of the Association for Corporate Growth (ACG), the premier global association for private equity and mergers and...


Feb 14, 2017, 09:13 ET MTS Receives 2017 INTERNET TELEPHONY Product of the Year Award

MTS - Mer Telemanagement Solutions Ltd. (NASDAQ Capital Market: MTSL), a global provider of telecommunications expense management (TEM) and...


Feb 14, 2017, 09:00 ET YouAppi Expands OneRun Platform Now Offering Re-Engagement at 20-40% ROI

YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced it has expanded its OneRun™ Platform to now...


Feb 14, 2017, 08:45 ET Dian Griesel International Rebrands PR Division as DGI Comm

Dian Griesel International (DGI) has rebranded its strategic visibility public relations division as DGI Comm. The DGI Comm (DGI) division will...


Feb 14, 2017, 08:40 ET MDR's Report "Hearts and Smarts: What Makes Educators Care About Your Content," Demonstrates the Art of Building Rapport With Educators

MDR, a leader in K-12 integrated marketing solutions, just released its pulse tracking "Hearts and Smarts: What Makes Educators Care About Your...