Entravision Announces Multiplatform Campaign to Boost Voter Turnout for Mayoral Election in Los Angeles
LOS ANGELES, April 18, 2013 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, today announced a multiplatform campaign to encourage Los Angeles Latino voters to participate in the upcoming runoff election for Mayor, being held May 21, 2013. With only 16% of registered voters turning out for the Primary Nominating Election that was held in March, Entravision is committed to using its radio and digital assets in Los Angeles to raise awareness of the upcoming election and instill the importance of participating in the democratic election process.
Now through the day of the election, Entravision will air a series of public service announcements on its three Los Angeles radio stations, KSSE-FM Super Estrella 107.1, KLYY-FM Jose 97.5 and KDLD-FM El Gato 103.1 which underscore the importance of participating in the election. The corresponding websites for the three radio stations will also host a short video outlining the roles of the Mayor as an additional means to encourage the population to vote. Entravision will also be on hand at various community events leading up to the election to pass out information about the election and how to register to vote.
"At Entravision, we believe that the Los Angeles Mayoral election is extremely important to the future of the city. As an active member of the community, it is our civic duty to encourage as many citizens as possible to exercise their right to vote," said Walter F. Ulloa, Entravision's Chairman and Chief Executive Officer. "With this election being only the third time in the last 75 years that an incumbent mayoral candidate has not been on the ballot in Los Angeles, this election offers a unique opportunity for citizens to vote with their voice and help shape the future for the city. By leveraging Entravision's multiple media properties in Los Angeles, we will provide a valuable service to the community and help encourage voter participation for this special election."
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network, with television stations in 19 of the nation's top 50 Latino markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation