Entravision Communications Corporation Announces New Brand Identity and Logo Reflects the Company's Comprehensive Latino Media and Marketing Platforms
SANTA MONICA, Calif., Dec. 19, 2012 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC) today announced a new brand identity and logo reflecting the company's focus on providing advertisers and markets with a comprehensive multi-media platform to reach Latino audiences and communities. The initiative provides an overarching identity for the company's multi-media platforms, and reflects the continued growth of Entravision's digital, mobile and marketing services, which complement the company's core television and radio assets.
"In addition to operating an established portfolio of leading television and radio stations in the nation's fastest-growing Latino markets, we have also made significant progress in building our interactive assets, which are demonstrating consistent growth," said Walter F. Ulloa, Entravision's Chairman and Chief Executive Officer. "Our new logo and marketing initiatives, which follow the recent strategic reorganization of our management structure, aim to support our goal of further strengthening our unique connection with our audiences and the advertisers who seek to reach them. Our media assets play an integral role in the lives of millions of Spanish-speaking consumers every day, and our new identity reflects the vibrancy of our company and the Latino communities that we serve."
Entravision's new logo and its vibrant colors represent the company's commitment to embracing its Latino audiences, as well as the company's focus on pursuing new opportunities to provide integrated marketing solutions to marketers and advertisers. The new Entravision logo is a synthesis of three elements: the World, a symbol of the global reach of our company; the Eye, a symbol of the organization's vision; and the Ribbon, or Serpentina, which is a festive reflection of the company's deep Latino roots.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 19 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation