"This year's Upfront theme 'Beyond the Mic: Trending towards the Future' illuminates our forward-looking strategy to evolve with our audiences by providing hilarious and heartwarming content through traditional and emerging distribution channels," said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.
"Radio is no longer about just listening; audio now includes video content, across multiple devices and on demand. Our robust distribution platforms, captivating content and effective integrated marketing programs position us well to enhance our relationship with our audience and thrive in the new media landscape," added Mario M. Carrera, Chief Revenue Officer.
As part of Entravision's expanding integrated total market approach, the Company announced its newest digital investment in Chanclazo, a digital content studio that creates and distributes animated Spanish-language content. The studio expects to develop new short and long form animation content, enhance its virtual reality capabilities and currently has several projects in various stages of production. With access to this new and unique content, Entravision will significantly expand its digital marketing capabilities, offering advertisers unique branded content and product placement opportunities. This exciting content will be released on Entravision's digital platforms with plans to expand to the Company's television stations and third-party platforms.
In addition to its new animation and virtual reality capabilities, Entravision is also expanding their community touch points to create more lasting connections with fans through relevant concerts and music festivals, personalized mobile applications and Spanish-language sports coverage. These efforts truly bring Entravision's content beyond the mic allowing listeners to engage and create unique memories across all media platforms.
Given that 97% or 41 million of U.S. Hispanics listen to radio an average of nearly 13 hours a week, Entravision attracts their fanaticos and fans with compelling content (Source: Nielsen, State of the Media: Audio Today, A Focus on Black & Hispanic Audiences, September 2016). In addition, 72% of respondents to a USC Annenberg School for Communication study talk to their friends about their favorite radio personality or what they heard on the radio program. The Upfront presentation featured Entravision's unparalleled radio program formats and colorful radio hosts, including:
- Erazno y La Chokolata –The voice behind this fantastic program, Oswaldo Diaz, has the most YouTube views of any Spanish-language personality. Honored with a day named after him in Las Vegas in 2015, he was commemorated with a star on the Vegas strip last fall. Most notably, Oswaldo was a finalist in the coveted Marconi Award this year for Syndication Personality of the Year.
- Eddie "Piolín" Sotelo – Piolín returned last January with a new show "El Show de Piolín" – a refreshing twist on the traditional morning show format that features its beloved host.
- "El Show de Alex 'El Genio' Lucas" – Hosted by Alex Lucas, El Genio can be heard in markets that cover 62% of the U.S. Hispanic population and is a popular morning show what provides families with wholesome anecdotes and motivational messages.
- "Armida y La Flaka" – By providing a unique Latina perspective and fun digital content, Armida y La Flaka is gaining popularity as a distinctly modern and relatable show.
Fully integrated into Entravision's total market value proposition is Pulpo, the premier Hispanic digital media solution that reaches all acculturation levels of the market. Pulpo prides itself on content solutions that create powerful sponsored connections with an organic and natural feel. As Ad Age's #1 Ad Focus Network reaching over 40 million unique Hispanic visitors per month, Pulpo's scale is unmatched in this market. In order to ensure this entertaining content is accessible, Pulpo has made a commitment to expand mobile services with mobile applications for all radio talent to provide listeners a dynamic and immersive experience. These elements, among others, comprise Pulpo's focus to engage and connect brands with consumers by delivering meaningful digital experiences.
"We've made huge strides in the integrated marketing arena in the last year," said Jose Villafane, President of National Sales. "By engaging and embracing a variety of mediums, our advertising partners can foster a deeper, stronger relationship with their target consumers and this relationship is the bedrock of a genuinely loyal customer."
About Entravision Communications Corporation
Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 56 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision's owned and operated, as well as its affiliate partner, radio stations. According to comScore Media Metrix®, Entravision's digital operating group, Pulpo, is the #1-ranked online advertising platform in Hispanic reach, and Pulpo's comprehensive media offering, data, and consumer insights lead the industry. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. www.entravision.com.
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SOURCE Entravision Communications Corporation