SACRAMENTO, Calif., March 10, 2014 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a leading diversified Spanish-language media company, on Monday, March 3, 2014 launched their new CHR-Rhythmic format on KHHM's HOT 103.5 FM in the Sacramento, California market. Along with the introduction of a new format, the station will feature a brand new DJ line-up including some of Sacramento's most recognized and beloved radio personalities.
"Sacramento is one of the most diverse cities in America, and KHHM Hot 103.5 FM's music and on-air personalities reflect the vibrant and diverse community that we serve," said Angelica Balderas, Senior Vice President of Integrated Marketing Solutions for Entravision's Sacramento, California market. "KHHM is a beloved radio station in the Sacramento market, and we look forward to building upon our existing success with our new programming and talent line-up."
KHHM Hot 103.5 FM features a notable and eclectic new line-up including The Morning Show with Sugabear, Amanda, and Karli, Middays with Sacramento radio veteran Andrea Gomez, Afternoons with JayMarZZ and Nights with Soosh*e. Featured artists for the new KHHM HOT 103.5 FM include: Pitbull, Eminem, Pharrell, Bruno Mars, Lady Gaga, Beyonce, among other popular musical talent.
"At Entravision, we are always refreshing our programming to provide listeners with new and exciting content and deliver top quality radio to Sacramento's growing population," Karl Meyer, Executive Vice President of Integrated Marketing Solutions at Entravision. "We strive to enhance our stations with popular formats and fresh talent to attract new listeners, further allowing advertisers to successfully reach their target audiences."
According to the 2013 U.S. Census Bureau statistics, Sacramento County's population is approximately 1.5 million, 22% representing the Latino demographic. In addition, Sacramento is ranked the 27th largest market in the U.S. for radio listeners, with a total of 1,913,000 listeners. Sacramento is ranked the 27th largest market for Latino radio listeners, with a total of 360,100 listeners. In Sacramento, Entravision owns and operates radio stations Hot 103.5 FM,101.9 FM The Wolf, La Tricolor 99.9 FM and Jose 104.3 FM.
Source: NIELSEN RADIO MARKET RANKINGS, FALL 2013
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network, with television stations in 19 of the nation's top 50 Latino markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation