Entravision Communications Corporation Launches "El Show de Alex 'El Genio' Lucas" on Jose Radio Network
SANTA MONICA, Calif., April 29, 2011 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC) and Stardome Radio Networks today announced the launch of the highly popular syndicated morning show, "El Show de Alex 'El Genio' Lucas," on Entravision's Jose radio stations in nine markets including Los Angeles, Denver, Phoenix and Sacramento.
The show, which began airing on Entravision's stations on April 14th, is a unique mix of music and talk. The program includes everything from jokes to funny and humorous congratulatory phone calls, to listeners' favorite segments with Don Pito Loco, Rosmar Vega, El Pecas, Mario Flores, Alfonso Lopez, Katrina, Andy Valdez, Sports Updates with David Faitelson, and El Genio's famous reflections.
"The recent Census results have made it clear that the Hispanic demographic is continuing to grow and flourish. With an increasing number of U.S. Hispanic households being comprised of multiple generations, we feel it is extremely important to invest in high-quality, family-friendly programming that the entire household can enjoy," said Jeffery Liberman, President of Entravision's Radio Division. "We believe 'El Genio' will help Entravision's already successful Jose format reach new audiences and provides advertisers with an attractive opportunity to target the lucrative Hispanic demographic."
"'El Show de Alex 'El Genio' Lucas' and the Jose format complement each other because they are both unique entertainment properties and play the greatest hits of the past three decades," said Nestor Rocha, Vice President of Programming for Entravision. "'El Genio' brings a TV-style morning show to radio, which consists of news, entertaining banter and true journalistic reporting from Mexico and other parts of Latin America."
"Bringing our branded and successful Alex Lucas franchise to Entravision's stations truly combines the strength of innovative programming concepts in family-friendly radio with one of America's leading Spanish-language radio broadcasting platforms," said Anthony Hernandez, Chief Executive Officer of Stardome. "This partnership provides Stardome Radio Networks with an entry into a collection of vibrant Hispanic markets and we look forward to continuing to work with Entravision."
The show currently airs on Entravision's Jose radio stations in nine markets, including: KLYY-FM Los Angeles; KJMN-FM Denver; KVVA/KDVA-FM Phoenix; KXSE-FM Sacramento; KRZY-FM Albuquerque; KSEH-FM El Centro, CA; KBZO-AM Lubbock, TX; KNVO-FM McAllen, TX; and KTSE-FM Modesto, CA.
Jose was created by Entravision in 2005 and has consistently gained audience share since its debut. It has been consistently rated the number one Spanish station 18-49 in Riverside and Sacramento (Source: Arbitron March 2011 ratings). The Alex "El Genio" Lucas show has been the number one morning show among persons aged 6+ in the Las Vegas market since September 2010 and in the Monterey Salinas market it was the number one Spanish morning show for all of 2010 among persons aged 12+ (Source: Arbitron). Currently, 14 Entravision radio stations broadcast the José format, mainly on the West Coast.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
About Stardome Radio Networks
Stardome Radio Networks is a wholly owned subsidiary of Stardome, A&P, LLC, a privately owned company with innovative & interactive concepts in reaching today's important Hispanic radio audience segment. Stardome is a new leading US provider of Spanish language network programming, syndication, and network sales representation, offering a cost effective "one stop shop" for broadcasters and advertisers desiring to reach this unique target audience. Although new, Stardome's management team boasts some of the leading pioneers in Hispanic radio syndication in the U.S. Some of Stardome's programming offerings include, "The Alex 'El Genio' Lucas Morning Show"; "Ke'Padre Radio Network"; other premium syndicated shows and network radio services offered to the broadcasting and digital media industry looking to reach the Hispanic market. Stardome also boasts over 150 digital and interactive radio game show formats for the industry."
SOURCE Entravision Communications Corporation