DENVER, June 9, 2016 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified media company serving U.S. Latino audiences and communities across acculturation levels and media platforms, today announced that its Univision affiliated KCEC-TV station's Noticias Colorado was the number one Spanish-language newscast and the number one late night newscast regardless of language in Denver, Colorado during the May 2016 sweeps.
KCEC-TV was the number one Spanish-language newscast in Denver, Colorado, with a 60% share of Spanish-language news viewership among Adults 18-49 during the 5:00 pm early news program, delivering 50% more viewers than its nearest Spanish-language competitor, according to the Nielsen Station Index ratings report for the May 2016 measurement period. Additionally, the station's 10:00 pm newscast (with a 0.8 rating) was ranked the number one late night newscast in the market among Adults 18-34, regardless of language, and delivered twice the viewership of the nearest Spanish-language competitor.
"Entravision has long been the market leader in creating high-quality programming content that matters to the greater Denver Hispanic community," said Don Daboub, Executive Vice President of Integrated Marketing Solutions, Mountain Region. "Denver has a rapidly growing Hispanic population and our broadcasts have become the go-to source for getting relevant and accurate news delivered in an engaging manner. Our success in the May sweeps demonstrates Entravision's ability to reach and touch U.S. Latino consumers across acculturation levels and we look forward to connecting advertisers with this increasingly vital customer base."
From 2000 to 2016 the Latino population in the Denver DMA increased 93% to more than 794,000 people (NSI UEs 2016, Persons 2+). The Denver TV DMA is ranked the 17th largest U.S. market both overall and among Hispanic markets with a total of 3.8 million people, with Latinos accounting for 21% of the total population.
Source: Nielsen Station Index May 2016, Live+SD, program average ratings, news stations only, Denver DMA
Colorado is one of Entravision's largest media markets, with a cluster of five television stations, four radio stations, websites and other interactive digital media. In the Denver market, Entravision owns and operates Univision affiliate KCEC-TV, UniMás affiliate KGHB-CD, LATV affiliate KDVT-LP and three radio stations KJMN José 92.1 FM, KMXA Super Estrella 1090 AM and KXPK La Tricolor 96.5 FM, and Entravision manages the sales and marketing for UniMás affiliate KTFD-TV under a marketing and sales arrangement. Additionally Entravision owns and operates Univision affiliate KVSN-TV in Colorado Springs and KPVW La Tricolor 107.1 FM in Aspen.
About Entravision Communications Corporation
Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 56 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision's owned and operated, as well as its affiliate partner, radio stations. According to comScore Media Metrix®, Entravision's digital operating group, Pulpo, is the #1-ranked online advertising platform in Hispanic reach, and Pulpo's comprehensive media offering, data, and consumer insights lead the industry. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. www.entravision.com.
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SOURCE Entravision Communications Corporation