EnVeritas Group, PR Newswire & Clemson University Host Manufacturing Marketing Innovation 2013 One-day event gathers thought leaders to explore digital strategies impacting the manufacturing industry
GREENVILLE, S.C., March 26, 2013 /PRNewswire/ -- Given today's dynamic digital climate, manufacturers are presented with an unprecedented opportunity to leverage customer insight and social analytics to create better products, generate content that fulfills the specific needs of their audiences and employ tactics that powers innovation and drives business results.
In order to delve into the most pertinent ideas affecting marketers, offer best practices and new technologies available for manufacturers, EnVeritas Group, Clemson University and PR Newswire invite you to join executives from across the Southeast for a one-day thought leadership conference, Manufacturing Marketing Innovation 2013, taking place on Friday, April 19th, 2013.
To learn more and register, visit: http://www.enveritasgroup.com/news/manufacturing-marketing-innovation-2013/
Comprised of six interactive sessions led by a diverse group of executives, as well as a keynote address by Joe Pulizzi, Founder of the Content Marketing Institute, the event will address the value – and challenges - of developing effective online communities to engage specific audiences, how to leverage the convergence of the cloud and digital marketing for operational effectiveness, how manufacturers can benefit from a thoughtful content marketing strategy, and more.
"The manufacturing industry has been able to realize improved efficiencies in production through technology and innovation. Now, there is a tremendous opportunity for manufacturers to realize they have a viable, 24/7 marketplace to attract prospects, retain customers and build brand loyalty through content marketing and social media," said Brice Bay, CEO, EnVeritas Group. "This event is designed to drill down to the marketing and sales strategies that have the greatest impact on manufacturing marketers today and arm them with tactics to implement immediately."
About EnVeritas Group
EnVeritas Group is a global content marketing firm dedicated to helping companies empower customers and grow their businesses by developing engaging, relevant and original communications through proven proprietary processes designed to create, manage, market and distribute content. Headquartered in Greenville, South Carolina the company has Custom Content Creation (C3) Centers in Greenville, South Carolina, and London, England. EnVeritas group employs 70 full-time writers, editors and staff members in the United States and has a network of over 2,000 writers worldwide. For more information and additional press resources, please visit the company's website at www.enveritasgroup.com.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
About Clemson University's Center for Corporate Learning
Clemson University's Center for Corporate Learning designs and develops continuing, professional and executive education programs. Through partnerships with faculty, community leaders, industry consultants and entrepreneurs, we offer custom and open enrollment programs designed to improve our clients' performance and competitiveness.
SOURCE PR Newswire Association LLC