eos Disrupts the Lip Care Category Again with the Launch of Crystal

NEW YORK, Aug. 4, 2017 /PRNewswire/ -- eos Products, renowned for disrupting the lip care category with its original Organic Sphere lip balms, reinvents the category yet again with the launch of Crystal, the first wax-free lip balm with nourishing oils for weightless hydration.   

eos Crystal, a testament to the brand's commitment to continuing innovation, features a never-before-seen transparent lip balm, offering the "clear" solution for consumers looking for weightless, lasting hydration.  The jewel-inspired lip balm is as effective as it is eye-catching, with its skin-smart formula featuring shea butter and botanically sourced pure oils, including coconut, avocado, sunflower, castor seed and aloe.

"We strive to continually elevate the lip care category," said eos Products' VP of Marketing, Nancy Chan.  "Crystal's wax-free formula, rich in pure nourishing oils, is the biggest lip care breakthrough since the launch of our original sphere. It provides consumers with an alternative sensorial experience that offers lip hydration without the heaviness of beeswax or mineral oils.  Crystal's weightless hydration represents the next generation of lip care."

Crystal's wax-free formula provides hydrating benefits that are comparable to the brand's signature Organic Spheres, and superior to most other lip balms.  "We have done rigorous testing on Crystal and we've created an exceptional formula," said eos Products' Executive Vice President of Research and Development Dr. Mike Wong. "We sought out the highest quality natural and organic oils and after years of development, the final product delivers superlative hydration without any heavy feeling on the lips."

Crystal's elevated, pearlized-finish and pyramidal shaped package is a design departure from the brand's existing assortment of spheres, and like all eos products, it appeals to all five senses.   Crystal is available in light Hibiscus Peach and Vanilla Orchid flavors.  The moisturizing formula also expands the brand's consumer base to vegan users.   

eos Crystal Lip Balm will be available in the U.S. at all major retailers that sell eos, including Walmart, Walgreens, Ulta Beauty, Target, Kohls, CVS, and on evolutionofsmooth.com. 

ABOUT EOS
eos is a market leader and trailblazer in the lip care sector, having sold over half a billion lip balms.  A consumer favorite, eos has an 9.2 million fan base across Instagram, Facebook and Twitter that builds year over year.  Continually recognized for its quality and appeal, eos holds multiple accolades and credentials, including the USDA Organic and Europe's ECO-Cert COSMOS seals, being recommended by the StiWa 2017 and winning the 2017 Women's Choice Award seal, the highest honor set by women for outstanding customer experience. 

eos is a leading beauty and skincare brand that originated around a key insight: women want products that deliver moments of delight that transcend daily routines. eos successfully translated that insight to is iconic lip balms, hand and body lotion and shave creams. eos products are hypoallergenic, dermatologist-tested, gluten-free, and packed with nourishing vitamins and natural skin-conditioning oils. eos products can be found in both high-end and mass retailers, and are also available on www.evolutionofsmooth.com. Further information is available at  evolutionofsmooth.com

Contact:
Ryan Mary Clark                                                                                                            
Behrman Communications                                                                                       
(212) 986-7000  

SOURCE eos Products

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