Epoxy's First Quarter Sales and Marketing Plan
LAS VEGAS, Feb. 4, 2016 /PRNewswire/ -- Epoxy Inc. (OTCQB: EPXY) outlines its key marketing initiative for 2016 by taking a layered sales approach; utilizing Google Ad Words, Satellite radio, social media marketing and lead list generation. Epoxy has approached a number of industry professionals to help market the app utilizing our customizable features, new pricing and sales material.
Google Ad Words, Satellite Radio and Social Media – Epoxy plans to use online, social media marketing and satellite radio advertising to aid with expansion. A trial run was completed in late-2015 with encouraging results and Epoxy plans on expanding its online, satellite radio and social media marketing efforts. The focus is to help increase our sales reach in areas that have quick adoption to new technology.
Lead List – Epoxy will be utilizing a "Lead List" from Dunn & Bradstreet to access a more precise demographic such as CMO's and decision makers. By increasing quality lead volume; Epoxy will be targeting 100 additional businesses by the end of April concentrating on the Southwest market. Once signed on, the Company will host "Welcome Days Events" offering store credit and creating a "buzz" for both app users and employees providing an exciting first look at the app. In this way, our marketing dollars are reinvested in our customers and their staff. Epoxy recently ran several successful events at four Speedee Mart locations in Las Vegas, the event proved to be an essential marketing tool by raising awareness and familiarity with all of the features and benefits Epoxy offers.
Epoxy has initiated dialogue with Directors of Marketing within Mall Management Company's that have direct relationships with their tenants. This approach allows us to utilize the "Powered by Epoxy" in a more dynamic way by providing Mall's with a means to quickly implement a mobile solution with a minimal cost to them. The all-new dashboard that Prophonix helped develop will give Mall Management and its tenants the capacity to market and monitor like they never have before.
"This marketing approach coupled with our new version, its reliability and features including the redesigned administrative panel should yield exceptional results," states Dave Gasparine, CEO and founder of Epoxy.
About Epoxy Inc.:
Epoxy, Inc. is the developer of the Epoxy App, an application or "app" for iPhone iOS and Android operating systems. Epoxy is an innovative smartphone application designed to conveniently connect business owners and consumers in order to ease marketing frustrations. The mobile app gives loyal customers the ability to keep track of virtual loyalty cards and mobile gift cards all in one place while also giving opportunities to review and share businesses with friends. In turn, Epoxy provides businesses the ability to reward customers, share offers, and deliver information about special events right to their smartphones. Epoxy designers are dedicated to providing a superior and easy-to-use product for business owners to reward loyal customers
This release contains forward-looking statements that reflect Epoxy, Inc., plans and expectations. In this press release and related comments by Company management, words like "expect," "anticipate," "estimate," "goal" and similar expressions are used to identify forward-looking statements, representing management's current judgment and expectations about possible future events. Management believes these forward-looking statements and the judgments upon which they are based to be reasonable, but they are not guarantees of future performance and involve numerous known and unknown risks, uncertainties and other factors that may cause the Company's actual results, performance, achievements or financial position to be materially different from any expressed or implied by these forward-looking statements.
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SOURCE Epoxy Inc.