ePrize Elevates to MMA North America Premier Member Global leader in digital engagement, ePrize expands relationship with the Mobile Marketing Association to drive industry standards and innovation.
NEW YORK, Oct. 26, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize, a digital engagement company, has elevated their MMA membership status to North America Premier Member, the highest level of regional membership available.
ePrize is the leader in digital and mobile engagement, strengthening the brand/consumer relationship along the path to purchase. The company's multi-channel engagement solutions enable iconic brands like The Coca-Cola Company, Microsoft, The Gap, Procter & Gamble, and hundreds of others, to seamlessly advance consumer dialogue across channels all the way to point of sale (POS). Last year, more than 50 per cent of Fortune 500 brands and agencies relied on ePrize's creative strategy and cloud-based engagement platform.
"We are seeing explosive growth in rich mobile experiences within CRM and loyalty solutions," said Matt Wise, ePrize CEO. "Similar to the Facebook revolution, brands are recognizing that consumers are spending more time on their mobile devices, and need to find ways to keep themselves front and center with target audiences. Our Premier Membership with the MMA will help us to continue to bring innovations to this market within the multi-channel ecosystem."
As a Premier Member, ePrize will be a key stakeholder in driving mobile standards across the industry, including key research and educational events.
"With mobile commerce platforms offering a direct line to consumer engagement and transaction, companies like ePrize are vital to the growth of the mobile marketing industry," said Michael Becker, Managing Director, MMA. "ePrize is undoubtedly one of the global leaders when it comes to digital and mobile engagement and has streamlined the consumer experience from web to social to mobile. We are thrilled to have a powerful advocate like ePrize advancing the role of mobile in the marketing ecosystem. Together we will focus our efforts to develop education, research, strategy to accelerate the growth of mobile marketing."
This announcement comes on the heels of ePrize's recent release of Passbook capabilities, allowing brands to capitalize on Apple's new iOS technology where consumers can save or redeem prizes and coupons from their mobile device.
ePrize is the global leader in digital and mobile engagement. The company's multi-channel engagement solutions enable the world's largest brands to continue the dialogue from web to social to mobile, all the way to POS on a single unified platform. Last year, more than 50% of the Fortune 500 and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has created thousands of promotions, CRM and loyalty campaigns in 44 countries for clients like Coca-Cola, Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle. ePrize acquired a division of Apollo Data Technologies in 2011, and Cellit, a mobile solutions company, in 2012. Catterton Partners, a consumer-focused private equity firm, acquired ePrize in August 2012.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
FOR MORE INFORMATION CONTACT:
Director of Communications, MMA
M: +1 917-558-1828
Valerie Christopherson/Evan Tamura
GRC (Global Results Comms)
M: +1 949 608 0276
SOURCE Mobile Marketing Association (MMA)