Epson Partners with Loftware to Offer New Solution that Meets Growing Demand for Color Label Printing Across Global Supply Chains

This demand for color labeling is being propelled by the need to support regulatory standards, customer branding demands and product identification/use requirements, while avoiding the cost and maintenance issues associated with using pre-printed label stock. Loftware is introducing native ESC/Label drivers across its Enterprise Labeling Solutions with the recent release of Loftware Print Server^® 11.1 and an upcoming release of Loftware Spectrum^® this fall. The native printer drivers introduced in these releases maximize speed and performance for the Epson ColorWorks C7500 and C7500GE inkjet label printers, which is a vital part of Loftware's solutions that companies rely on to address complex labeling challenges across their global supply chains.

"It has become increasingly important for companies to have a printing solution that can both handle color labeling requirements while optimizing print performance to meet demands for mission critical label printing," said Andy Scherz, senior product manager, Commercial Label Printers, Epson America, Inc. "By collaborating with Loftware, the industry leader in Enterprise Labeling, we are able to provide customers with the ability to drive Epson printers natively to support all of their increasing color labeling demands," he added.

The increasing demand for more data on labels and more dynamic content on a per label basis, combined with the burgeoning demand for color, call for labeling solutions which leverage the power of native drivers, especially since these types of requirements are not easily met by using Windows drivers. The partnership is significant in addressing today's color label printing challenges by enabling companies to leverage a combined software and hardware solution that can meet enterprise-level performance and scalability requirements.   

"We're excited to further our relationship with Epson, especially as the demand for color label printing and Enterprise Labeling has become increasingly important in so many industries. Our partnership creates an extremely powerful color label printing solution by combining Loftware's industry leading Enterprise Labeling software capabilities with Epson's advanced color print technology," said Josh Roffman, Loftware vice president of product management. "Our customers will benefit by being able to meet all of their color labeling requirements while ensuring fast and reliable printing across global operations."  

Loftware's Enterprise Labeling Solutions, including its flagship solution Loftware Spectrum, offer extensive native color print capabilities to support all types of color printing across a global enterprise. Access to Loftware's native printer drivers offers companies substantial time and cost savings for color label printing. The company's native print drivers remove the need to install and manage Windows printer drivers while also offering customers the flexibility to deploy on Linux based platforms. At the same time, the native drivers reduce the size of print streams to dramatically increase print speed and simplify the printing process.

Also, developed by one of the largest label printer manufacturers in the labeling and packaging industry, Epson's ColorWorks labeling solutions deliver proven results for a wide range of on-demand, full-color labeling applications. Epson ColorWorks solutions are ideal for high mix label requirements, and deliver dependable, commercial inkjet printing with fast-drying, durable color inks to meet stringent quality and efficiency demands of large enterprise customers looking for a fast, on-demand solution for better efficiency in the supply chain. In addition, given the on-demand nature of the printers, customers can quickly customize label size and information, eliminating the need to inventory high numbers of pre-printed labels, resulting in much lower overall label costs.

About Loftware

Loftware, Inc. is the global market leader in Enterprise Labeling Solutions with more than 5,000 customers in over 100 countries. Offering the industry's most comprehensive labeling solution, Loftware's enterprise software integrates SAP^®, Oracle^® and other enterprise applications to produce mission-critical barcode labels, documents, and RFID Smart tags across the supply chain. Loftware's design, native print, and built-in business rules functionality drives topline revenue, increases customer satisfaction, and maximizes supply chain efficiency for customers. With over 30 years of industry leadership, Loftware's Enterprise Labeling Solutions and best practices enable leading companies to meet their customer-specific and regulatory requirements with unprecedented speed and agility.

For more on using native printer drivers for color labeling, make sure you register for Loftware's upcoming live webinar on "How to Reduce Overhead and Costs with Color Label Printing." Also, for more on Enterprise Labeling, visit Loftware's Enterprise Labeling Blog or connect with them at twitter.com/LoftwareInc, Linkedin, Facebook.com/LoftwareInc.

About Epson

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 72,000 employees in 88 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

Epson America, Inc., based in Long Beach, Calif., is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/EpsonAmerica), and Instagram (instagram.com/EpsonAmerica).

Note: EPSON and ColorWorks are registered trademarks and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.

SOURCE Epson America, Inc.

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