CHICAGO, June 15, 2017 /PRNewswire/ -- This summer, Erin Andrews, co-host of "Dancing with the Stars" and NFL/FOX Sports sideline reporter, is partnering with White Claw Hard Seltzer, the number one selling hard seltzer1, to provide active consumers with pure refreshment and enjoyment.
White Claw Hard Seltzer brings the simplicity that is seltzer water, along with a spike of alcohol and a hint of natural fruit flavor, to create a refreshing low calorie seltzer drink with no artificial ingredients. Crafted with the cleanest alcohol base and pure sparkling water, it's a brand new kind of alcoholic refreshment that is more relevant than ever given today's healthier lifestyles and choices. Known for living a balanced lifestyle, Andrews advocates for making better-for-you choices, without sacrificing fun, social experiences with friends and family, which makes her a natural fit for White Claw.
"I love being active. The feeling that I get from working out and being strong is something I am proud of. And, it's important to me not to undo all my hard work when I want to have a drink," Andrews said. "I love White Claw Hard Seltzer because it not only tastes great, but allows me to make better choices while still enjoying life and socializing with friends."
The clean, crisp refreshment of the Purest Hard Seltzer in the World™ traces back to the natural artesian water and proprietary BrewPure™ technology that delivers the cleanest, purest alcohol base possible, which tastes as good as leading vodkas. At only 110 calories per serving, each flavor of White Claw is infused with a hint of natural fruit juice and contains no artificial ingredients, high fructose corn syrup, or crystalline fructose.
Refreshing and flavorful taste, paired with the convenience of slim 12 ounce cans, makes White Claw the optimal summer refreshment for men and women alike. It allows maximum portability for active lifestyles, especially in places where bottles are prohibited such as beaches and pools.
"Hard seltzers are tapping into the better-for-you movement where consumers' shopping habits are trending towards natural, gluten free and low carb options," said Sanjiv Gajiwala, Vice President of Marketing for White Claw Hard Seltzer. "With White Claw, it's all about balance. It's not a drink for just women or just for men – it's for everyone who values an active lifestyle and balances their choices so they can enjoy the things they love."
White Claw Hard Seltzer, which has a 5 percent ABV, is available in Black Cherry, Natural Lime and Ruby Grapefruit flavors. These refreshing flavors are available in individual 6-packs with an average retail price of $8.992 at grocery and liquor stores nationwide as well as in 12-pack variety packs, which features the all new Raspberry flavor, now available for an average retail price of $15.99.
Beer with Natural Flavors. Please Drink Responsibly. ©2017.™ Trade-mark and Copyright owned by White Claw Seltzer Works, Chicago, IL 60661
1IRI, Total US MULO+C, dollar sales and volume sales, calendar year to date ending 5-28-17
2Prices may vary
MSLGROUP – Laura Schlageter
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/erin-andrews-partners-with-white-claw-hard-seltzer-to-celebrate-balanced-living-with-pure-refreshment-300474460.html
SOURCE White Claw Hard Seltzer