ERSA and Bellini at the Orgatec: Simple and Original
ISTANBUL, October 19, 2012 /PRNewswire/ --
ERSA, the Turkish manufacturer of functional, flexible and comfortable furniture and systems, that meet the needs of international contemporary office environments, introduced its new operative line, the "SO Simple Office System" created by the multi-faceted Italian designer and interior architect Claudio Bellini, at the Orgatec Fair held in Cologne between 23-27 October. Bellini also designed ERSA's booth at the Fair, which highlights the consistency of the design concept.
Working on the SO (Simple Office System), simple thinking and a simple structure were Bellini's guidelines while "light thinking" was his basic design principle. As a result, reduced elements gathered together with strength and flexibility helped to create the dynamic effect of lightness and durability in harmony. All this simplicity leads the way to the production of a basic system that can be enriched with personal details and needs. Personalization is also the key concept for the different combinations that can be achieved with the open working system. Because all the solutions have been included and none of them is privileged, the architect is free to play with the basic system in order to find the perfect configuration for the customer's personal demands.
The Simple Office System (SO) offers an unparalleled flexibilty to create many different configurations according to various needs in time and space: From a single desk to a bench, from a work station to a managerial desk or even to a call center. Eco-friendly system basically produced of steel and melanine, that are both recyclable materials. The fact that few different materials have been used in the production also makes it easier to dissassemble and recycle in the future. Thus, the system is fully compatible with green building projects.
Convinced that productivity is achievable through motivation, ERSA aims to increase happiness in the work environment with feel-good details such as natural materials, lighting units and components which integrate technology devices. ERSA's award-winning colorful and occasional fun designs were also displayed at the Orgatec Fair, among which count the Red Dot winner Twins and the Good Design awarded Mag, Join and Frame signed by Ece Yalım Design Studio.
More information on ERSA and its products can be reached at:
For the design-oriented interactive social platform powered by ERSA:
Contacts: Arti C Iletisim, Valikonagi Cd 73/5 Nisantasi 34371 Istanbul. Tel: +902122332238 web: http://www.articpr.com.