Escapade Reveals Villains Outselling Heroes

Aug 31, 2010, 14:10 ET from Escapade

LONDON, Aug. 31 /PRNewswire/ -- Escapade has revealed that its villain fancy dress costumes outsell their heroic counterparts almost completely across the board.

Escapade Fancy Dress was carrying out its yearly audit when it discovered that its villain costumes were outselling its hero fancy dress outfits. The real shock came with the discovery of The Queen of Hearts costume from the film Alice in Wonderland being purchased 50% more often than the Alice costumes were.

This rule is also true for Batman who is out sold by his arch nemesis the Joker by 10%, Even the pinnacle of evil, the Devil, outsells Jesus by almost 30%.

Nicholas Williams, Marketing Manager at Escapade, believes that the reason that villains outsell heroes may be down to breaking the rules. He said: "People are drawn to the glamour behind villains. While the hero lives by the rules the villain is allowed unreserved free expression."

The one hero and villain duo that the rule doesn't seem to apply to is He-Man and his arch rival Skeletor, with He-Man costumes selling almost 60% more than those of his nemesis.

About Escapade:

Escapade has been established for more than 28 years having been founded in 1982. Escapade has thousands of specialist fancy dress costumes and accessories including new 2010 season Halloween fancy dress costumes, with a wide variety of Halloween masks, make-up, jewellery and novelty products. Escapade also provides unique ladies fancy dress costumes such as Maternity costumes, TV and film outfits, including the Harry Potter fancy dress costume such as the Joker costume, and football superhero costumes.

Over its 28 years in business Escapade has built up an enviable client list - supplying to retail customers, businesses, schools, charities and many TV companies including BBC, CBBC, Walt Disney, MTV, Nickelodeon and Channel 4. Escapade costumes have helped to provide many iconic moments including the "House of Fun" video by Madness and Comic Relief's Celebrity Apprentice which were filmed at Escapade's Camden store. Many Escapade fancy dress costumes were also used in the popular TV series "Trigger Happy TV" starring Dom Joly and the store was featured on Gok Wan's "How to look Good Naked".

For more information Escapade or this PR, please contact:

Joseph McCullough

45-46 Chalk Farm Road

Camden

London

NW1 8AJ

+44 (0)207 485 7384

www.escapade.co.uk



SOURCE Escapade



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