Escape to the Cape With Sperry Top-Sider® Kids Stride Rite® Children's Group Announces Sperry Top-Sider® Kids Vacationland Sweepstakes at Participating Stride Rite Locations, Striderite.com and Journeys Kidz

LEXINGTON, Mass., March 19, 2013 /PRNewswire/ -- Stride Rite® Children's Group, the leader in premium children's footwear, today announced the launch of its Sperry Top-Sider® Kids "Escape to the Cape" Sweepstakes in celebration of the Spring 2013 Sperry Top-Sider Kids Vacationland campaign.  Families are invited to enter at www.sperrykidssweeps.com or by visiting participating Stride Rite locations, striderite.com or Journeys Kidz stores for a chance to win a week-long vacation on Cape Cod/Boston to experience the ultimate Sperry Top-Sider lifestyle.

(Photo: http://photos.prnewswire.com/prnh/20130319/NY76543-a
(Logo: http://photos.prnewswire.com/prnh/20130319/NY76543LOGO-b )

The grand prize winning family will receive a one-week Sperry-inspired vacation for a family of four, including five days and four nights at Harwich, Massachusetts' Four-Diamond Wequassett Resort and Golf Club, including daily breakfast, a picnic lunch on Outer Beach and a Seal Tour on Pleasant Bay. Plus, the family will experience three days and two nights at the world-renowned Four Seasons Hotel Boston.

The winning family will travel in style, with a $1,000 gift card to use toward airfare and chauffeured transportation between the airport, Boston and the Cape by Dav El transportation. In addition, the family will be outfitted with brand new Sperry Top-Sider® shoes to wear during a professionally shot family portrait session on the beach in addition to a Sperry Top-Sider® 5'10" ACS Hype Surf Board by BIC Surf.  Two runners up will also receive the Sperry Top-Sider® Surf Board by BIC Surf.

"Stride Rite Children's Group has long been proud to offer Sperry Top-Sider® as part of its children's footwear portfolio," said Sharon John, president of Stride Rite Children's Group. "Our entire Sperry Top-Sider® Kids collection is both comfortable and stylish, and true to that Sperry Top-Sider® lifestyle as reflected in our Escape to the Cape promotion."

Sperry Top-Sider® Kids offers great quality shoes built just for kids in fun, fashionable colors and styles.  The spring collection features classic Sperry silhouettes with pops of color and shimmery animal prints woven into distressed canvas designs.  To see the full collection and to find a Sperry Top-Sider® Kids retailer near you, visit www.striderite.com.

No purchase necessary. For official rules and details and to enter the sweepstakes, visit www.sperrykidssweeps.com.

About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Performance + Lifestyle Group of Wolverine World Wide, Inc. markets leading brands of premium children's footwear in the United States, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.com to learn more.

Media Contacts:
Stride Rite: Malinda Freitas, malinda_freitas@striderite.com, 617-824-6231
RF|Binder: Melanie Anenberg,
striderite@rfbinder.com, 212-994-7606

SOURCE Stride Rite Children's Group



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