SAN MATEO, Calif., Oct. 8, 2013 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that eSpatial, the leading provider of powerful SaaS mapping software, has dramatically improved its sales efficiency by implementing a comprehensive marketing automation approach.
"With our pre-sales resources limited, the challenge was to insure that we managed and prioritized the dramatic increase in inbound prospects and leads that followed the launch of the eSpatial Free trial/Free account strategy earlier this year. We went from hundreds of leads to thousands of leads per month," said Colm Mulcahy, Chief Sales & Marketing Officer, eSpatial. "With Marketo, we have been able to automate our processes based on scoring rules we've set. As a result, we don't waste valuable sales resources on poor quality leads. This has immediately boosted the productivity of our sales team by at least 50 percent."
eSpatial's automation of incoming leads has meant that senior sales people can focus on quality prospects, and staff that were previously deployed on lead analysis now spend their time more productively, demonstrating eSpatial's software to prospective customers.
About eSpatial eSpatial delivers powerful mapping solutions in minutes. eSpatial SaaS-based mapping software generates interactive maps and geographic dashboards. It uses location analytics to turn data into a world of insight. eSpatial is a company composed of mapping experts and enthusiasts who have been delivering geographic solutions for over a decade. Trusted by leading international companies and organizations - from nearly every industry - eSpatial is committed to helping users reach their mapping goals. www.espatial.com
About Marketo: Marketing Software. Easy, Powerful, Complete. Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.