ESPN, College Football Playoff, College Football Playoff Foundation team up with myBackyardStudio™ to engage fans and reward deserving teacher

MINNEAPOLIS, Jan. 4, 2021 /PRNewswire/ -- myBackyardStudio™, the country's most innovative, backyard home studio solution, announced today an innovative activation at the center of the College Football Playoff (CFP) Beachwalk in Miami Beach, Florida. The CFP and ESPN are "going the extra yard" to allow a deserving teacher to win the ultimate distanced learning environment – a custom myBackyardStudio™ (www.mybackyardstudios.com).

At no time in our history has the role of teachers been more critical. Teachers face the immense challenge to provide normal schooling for students in the pandemic every day to make sure our nation's children continue to thrive in a very different world - often from their own homes instead of the traditional classroom.

"We are always looking for creative ways to provide teachers with recognition and resources," said Britton Banowsky, Executive Director of the College Football Playoff Foundation. "We are thankful that myBackyardStudio thought of Extra Yard for Teachers and will be donating a studio to a lucky teacher as part of their CFP National Championship weekend activities." 

Beginning January 2, 2021, all college football enthusiasts are encouraged to visit CFP All Access, the official virtual College Football Playoff experience (http://www.collegefootballplayoff.com/allaccess) to obtain full details and learn how to nominate a teacher that is making a difference in the lives of young people. By tagging a deserving teacher the Extra Yard for Teachers Instagram account (@CFPExtraYard), college football fans will have the opportunity to publicly thank these heroes and nominate one educator that will be randomly selected to win the myBackyardStudio™ that can be used for classroom or a teacher's oasis.

"As a parent, I was especially motivated to celebrate our country's educators," said Mark Johnson, founder and CEO of myBackyardStudio™ who is inspired to recognize these critical frontline workers. "Awarding a custom myBackyardStudio™ to a teacher, will amplify the stories of countless educators across our country."

Built modularly, each myBackyardStudio™ efficiently ships as a kit for ease of installation.  Heating and cooling options, site preparation and certified professional installation are offered.  myBackyardStudio™ creates endless lifestyle extensions for homeowners addressing the most disrupted parts of our normal of these lifestyle collections is fully customizable, allowing a homeowner to self-imagine their own escape.

A custom myBackyardStudio™ will also be built and featured at CFP Beachwalk at South Beach's famed Lummus Park from January 8-11, 2021. The studio will be staged to replicate a kid-centered distance-learning environment. 

"We are honored to play a role in assisting ESPN and the College Football Playoff celebrate college football and the teaching profession," said Dave Whorton, Director of Sports and Entertainment Partnerships for myBackyardStudio™. "Bringing Extra Yards for Teachers to life in partnership with myBackyardStudio™ is a remarkable opportunity to unite college fans football across the country regardless of their team allegiance,"

The winner will be announced on January 13, 2021.

About myBackyardStudio™
myBackyardStudio™ designs, fabricates and installs innovative accessory dwelling units creating alternative living and work from home solutions. A sister company of STAR, a leading experiential agency, myBackyardStudio was created through the insights and inspiration that has set STAR apart in creating unforgettable branded experiences that keep people engaged and connected. Find your escape at mybackyardstudios.com or on LinkedIn, Facebook, Twitter, Instagram.

About STAR 
STAR is an award-winning experiential agency that creates unforgettable, face-to-face experiences for brands in a physical space. For over 27 years, STAR has been a leader in the industry due to its innovative and streamlined approach to strategy, design, and in-house fabrication for global events, retail, corporate interiors, and exhibits. Mark Johnson founded the agency in 1993 and built a state-of-the-art 200,000 square foot fabrication center and warehouse space in 2016, headquartered in Minneapolis, MN. 

STAR's clients include Pella, Google, Marvel, Target, 3M, Emerson, Doritos, and the ESPN X Games. Connect with STAR at engagestar.com or on LinkedIn, Facebook, Twitter and Instagram. 

About the College Football Playoff
The College Football Playoff matches the No. 1 ranked team vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among six bowl games – the Goodyear Cotton Bowl, PlayStation Fiesta Bowl, Chick-fil-A Peach Bowl, Capital One Orange Bowl, Allstate Sugar Bowl and Rose Bowl Game presented by Capital One. This season's Playoff Semifinals will take place Friday, January 1, 2021, at the Rose Bowl Game presented by Capital One and the Allstate Sugar Bowl. The College Football Playoff National Championship will be Monday, January 11, 2021, at Hard Rock Stadium in Miami Gardens, Florida.

About the College Football Playoff Foundation and Extra Yard for TeachersThe CFP Foundation is the community-engagement arm of the College Football Playoff, supporting education across the country. The CFP Foundation's primary cause platform, Extra Yard for Teachers, is dedicated to elevating the teaching profession by inspiring and empowering teachers in four focus areas: resources, recognition, recruitment and professional development. The CFP Foundation utilizes multiple partnerships to execute its initiatives and support positive educational outcomes. To learn more, visit cfp-foundation.org and follow Extra Yard for Teachers (@CFPExtraYard) on social media.

About ESPN
ESPN, Inc., is the world's leading multinational, multimedia sports entertainment brand, featuring an unmatched portfolio of sports assets.  It is comprised of nine U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes, Longhorn Network, SEC Network and the ACC Network; five with HD simulcast services – ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include direct-to-consumer video service ESPN+, ESPN Audio (broadcast, satellite, digital, podcasts), an array of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi-screen ESPN3, ESPN International (26 networks, syndication, radio, digital), consumer products, ESPN Events and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.

Contact: Rich Rizzardi
Vice President, Sales & Marketing
763-203-4737
[email protected]

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