EspresShip Department of Birmingham-Based Royal Cup Coffee Opens New Facility to Accommodate Major Growth

BIRMINGHAM, Ala., Sept. 10, 2012 /PRNewswire/ -- EspresShip, a department of Royal Cup Coffee, has experienced major growth in sales, shipping more than 4 million pounds of coffee to customers across the country since it was introduced in 2000. Annual sales have grown from $100,000 to a projected $8.9 million this year. To accommodate this growth, EspresShip moved from a 5,000 square foot facility to a 35,000 square foot warehouse in June.  EspresShip provides coffee and tea products direct from this new facility to businesses, hotels and home consumers across the US via UPS ground shipping.

"Royal Cup recognized that there was a growing demand from restaurants, hotels and small businesses in areas not reached by our traditional route delivery trucks," says Owen Harris, EspresShip Manager.  "After creating and marketing the EspresShip service, we uncovered an even bigger demand for our products than we could have anticipated.  Our success with EspresShip in the office coffee market has already carried over to the home consumer market, and we expect growth to continue."

EspresShip filled a niche for Royal Cup, and strategic marketing efforts have boosted the demand even further.  Last year, EspresShip introduced a sales video to help demonstrate the ordering and delivery process.  The video, which was recognized with a national advertising award this summer, has been instrumental in recruiting new business accounts and expanding Royal Cup's footprint.

This month, EspresShip launched a new website – EspresShip.com – to further penetrate the home consumer market.  Because Royal Cup products are not sold through retail businesses such as grocery stores, EspresShip is the only way home consumers can purchase and enjoy Royal Cup's coffees and teas.  The new website makes Royal Cup products even more accessible to consumers.

EspresShip

EspresShip is a department of Royal Cup Coffee that provides coffee and tea products direct to customers via UPS ground shipping.  Ordering is available 24/7 over the phone, by fax or online.  EspresShip is an easy and convenient way for home consumers and businesses of all sizes to enjoy coffee-house-quality coffee.  EspresShip's client list ranges from single person homes to hotels and large corporations including Wells Fargo.  To learn more about EspresShip, visit www.espresship.com.

About Royal Cup Coffee

Royal Cup Coffee was founded in 1896, selling coffee in Birmingham, Alabama from a horse drawn wagon. Over the past century, Royal Cup has become a major importer, roaster and distributor of premium coffees and teas. Serving customers in the food service, office and specialty coffee markets, Royal Cup now reaches markets throughout the United States, into Mexico and the Caribbean.  Royal Cup continues as a privately held, family company boasting the reputation of a quality roaster and distributor that utilizes the latest innovations in roasting and packaging technology.  For more information, visit www.royalcupcoffee.com.

SOURCE Royal Cup Coffee