NEW YORK, April 26, 2017 /PRNewswire/ -- Colgate's new Radiant™ Toothpaste by Colgate® Optic White® has been awarded ESSENCE Magazine's 2017 Best in Black Beauty Award for being a "Game-Changing product" for black women. The Best in Black Beauty brands will be featured in the May issue of ESSENCE, on newsstands now, and celebrated at an awards event in New York City tonight, April 26. This year's other top beauty brand winners include Lancôme, Carol's Daughter, Tom Ford and Makeup Forever.
ESSENCE Magazine has been the authority for black women for nearly half a century. The magazine instituted the Best in Black Beauty Awards to help readers identify leading beauty products that will help them get professional results for a fraction of the cost. Radiant™ includes Pro-Oxide™ Complex, which contains hydrogen peroxide, the professionally recommended whitening ingredient to both whiten below the tooth surface and remove surface stains.
"This is very exciting for Radiant, our new Colgate Optic White variant," says Carla Kelly, General Manager, Multicultural Marketing, Colgate-Palmolive. "ESSENCE is the top of mind publication for Black women when it comes to beauty. At Colgate, our goal is to provide a product that meets the demand of our consumers. This product strengthens our position in the whitening category and this award by ESSENCE affirms us as a leading whitening toothpaste in the beauty category."
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the company's website at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com.
About ESSENCE® COMMUNICATIONS INC.
Essence Communications Inc. (ECI) is the number one media company dedicated to African American women, with a brand reach of 21.2 million. With a multi-platform presence in publishing, live events and online, ECI is comprised of Essence magazine, the preeminent lifestyle magazine for African American women; the Essence Festival; Black Women in Hollywood and Black Women in Music events; Window on Our Women and Smart Beauty consumer insights series; Essence.com; and ventures in digital media (mobile, television and VOD).
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