PHOENIX, Dec. 9, 2015 /PRNewswire/ -- In the adult probiotics market, it has become common knowledge that many of the most useful strains of probiotics (friendly bacteria) are sensitive to the acidic environment of the stomach and gastric barrier. Adult probiotics are now typically delivered by way of delayed release (DR) capsules, designed to bypass the stomach, for targeted delivery to the small intestine where it can survive and flourish.
Children are often incapable of swallowing capsules, and they're not alone. Recent surveys indicate that as much as 40% of adults have difficulty, or do not like to swallow capsules and tablets. Until now, manufacturers have combated this issue by developing other easy-to-consume forms including gummy bears, chewables, and powders; none of which allow the probiotics to bypass the stomach for survivability.
Microencapsulation not only ensures the survival of probiotic strains through ingestion, digestion, and gastric barrier, but also protects the sensitive organisms through production stages and in packaging for optimum shelf life and shelf stability. A highly advanced laboratory procedure (Flow Cytometric Assay) is utilized to accurately count live, injured, and dead cells, so that only living and viable cells are included in the total cell count after enumeration.
Justin Zehrung, Vice President of Essential Source stated, "Microencapsulation technology allows us to correct the current short comings in the children's probiotic market, just as our Capsule-in-Capsule technology has done for the adult market. Competing brands will have to go back to the drawing board, in order to better serve the consumer."
To further improve the products overall benefit, Essential Source added a prebiotic (Organic VitaFiber-IMO) to the naturally fruit flavored drink mix. Prebiotics delivered to the stomach create important metabolites that balance the pH of the gut, ward off the growth of unfriendly bacteria, and establish a huge path of food for the probiotic to grow and multiply.
TriActive Biotics Junior has no artificial colors or flavors, is non-GMO, allergen free, gluten free, and naturally sweetened. The Microencapsulation ingredients (probiotic coating) are 100% natural food grade vegetable (glycerine) fatty acid esters.
SOURCE Essential Source, Inc.