Established Brands Moët Hennessy And Intel and Innovators Casper, PayPal And Tinder Join The Economist Events' Annual Marketing Conference

Full-day event to convene more than 200 senior-level marketers and influencers

Feb 17, 2016, 12:39 ET from The Economist

NEW YORK, Feb. 17, 2016 /PRNewswire/ -- The Economist Events today announced new speaker confirmations for its annual marketing conference, rebranded Marketing Unbound, to take place March 24th 2016 in New York. The event will gather head marketers at renowned brands, including Jon Potter of Moët Hennessy and Penny Baldwin of Intel. Chief executives from innovative companies, including Philip Krim of Casper, Greg Fisher of PayPal and Phil Schwarz of Tinder, have also joined the speaking faculty.

The event will explore how modern marketers are successfully balancing data, innovation and creativity and restructuring their teams accordingly. Attendees will discuss how to reduce cost per acquisition, discover new audiences, and compete with challenger brands.

"Marketing is in a period of dramatic change," said Marketing Unbound New York event chair, Charlotte Howard, Consumer goods and marketing correspondent, The Economist. "This event is designed to make sense of the newest developments, with help from a diverse set of panelists."

Additional speakers include:
- Kristy Cook, Atlas, Facebook
- Maggie Chan Jones, Chief marketing officer, SAP
- Geraldine Calpin, Global head of digital and marketing, Hilton Worldwide
- David Jaye, Chief marketing officer, The Weather Company
- Jody Bilney, Chief consumer officer, Humana
- Jamie Perry, Vice-president, brand and product development, JetBlue

For more information, please visit: marketing.economist.com. To register for the event, please visit: https://marketingunbound.eventbrite.com. Press passes are available upon request. Marketo is a platinum sponsor of this event.

Join the conversation on Twitter via #MarketingUnbound and follow the latest marketing content on our blog. Marketing Unbound is a global event, with additional conferences being held in Hong Kong on May 20th and in London this fall.

To view additional upcoming events, please visit: americas.economist.com.

Media Contact

For details on this press release, please contact Danielle Chazen at daniellechazen@economist.com or 212-541-0539.

About The Economist (economist.com)

With a growing global circulation (approximately 1.6 million including both print and digital) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. Its website offers articles from the past ten years, in addition to web-only content such as blogs, debates and audio/video programmes. The Economist is now available to download for reading on Android, iPhone, or iPad devices.

SOURCE The Economist



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