Ethan Taub, Consumer Marketing Expert, Joins CashCall, Inc. as Chief Marketing Officer
Ethan Taub brings his expertise to expand marketing and help consumers gain further control over their financial life.
ANAHEIM, Calif., March 28, 2013 /PRNewswire/ -- CashCall, Inc., an Anaheim-based leader in mortgage and consumer finance lending announced today that Ethan Taub has joined as Chief Marketing Officer. In this role, he will be responsible for leading company growth through marketing efforts across all product lines nationwide.
"Ethan brings an impressive track record that enables us to help consumers gain better control of their overall financial health and enhance our overall marketing," said J. Paul Reddam, CEO and President of CashCall. "Ethan is expected to bring next generation marketing technologies and strategies to help establish a more engaged customer relationship. Being on the leading edge of finance is a commitment to help consumers make better sense of their money to be more financially fit."
"Your loan is one of your most valuable financial assets. We're at a cross roads where simple and easy tools are available to help consumers bring many aspects of their finances together into a single view. A better relationship with my lender means consumers can benefit more than our low rates and loans that service all types of needs," said Ethan Taub. "What excites me most about this role is the opportunity to provide consumers a platform for solid overall financial management no matter where they stand. I also look forward to enhancing our overall marketing and advertising efforts. I'm thrilled to be a part of the CashCall team."
For the past four years, Ethan was Chief Marketing Officer for ConsumerDirect® in Costa Mesa. The company pioneers Credit 2.0 technologies for consumer money, credit and identity. He was responsible for revenue growth through customer acquisition, member retention and partner development. He ran initiatives including marketing operations, budgeting and public relations. Ethan also managed advertising and technologies in the following channels: online interactive, radio, TV, social media, print and trade shows. A large part of his role was to ensure consistent company branding across all media as well as building overall brand equity.
Prior to working with ConsumerDirect, Ethan was head of Sales for Acxiom Digital, an integrated digital marketing technology and services agency. He developed some of the world's largest online marketing programs for global 500 enterprises.
Founded in 2003, CashCall, Inc. has grown to become one of the nation's premier lenders. Headquartered in Anaheim, California, the company employs over 2,000 lending professionals, each dedicated to providing exceptional customer service. CashCall has been able to simplify and streamline the loan process, through the seamless coordination of online and offline services to make the process faster, easier and hassle-free.
CashCall Personal Loans and CashCall Mortgage Loans are divisions of CashCall, Inc., each offering a variety of services depending on the applicant's credit score and needs.
CashCall Mortgage specializes in low interest mortgage loans and home refinancing for borrowers with good to excellent credit. Founded by the people who started the very first direct mortgage company in 1995, CashCall Mortgage has streamlined the application and lending process, reducing their own costs and passing these savings on to customers by undercutting larger banks and lenders with lower interest rates, no application fees, deposits or points. CashCall Mortgage offers a variety of products such as 10, 15, and 30-year fixed rate loans as well as FHA Loans.
CashCall Personal Loans offer high-interest-bearing, unsecured term loans to qualified borrowers who typically use the loans for one-time purchases and debt consolidation. These loans of up to $25,000 are processed entirely over the internet, phone and fax. Funds are wired into the borrower's checking account typically within 24 hours. CashCall Personal Loans are a good alternative to Payday Loans for borrowers. While interest rates are high, they are typically much lower than those of payday lenders. Cash Call Personal Loans have the potential to help customers rebuild their credit score as well, by making payments on time.
SOURCE CashCall, Inc.
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