eToro Surpasses 1.5 Million Users eToro's Rapid Growth Triggered by Strong Adoption of Social Trading

LONDON, April 20, 2011 /PRNewswire/ -- eToro, the world's largest investment network, announced today that it has more than 1.5 million users and tens of billions of dollars traded per month. This milestone is fuelled by thousands of new users each day since the launch of eToro's social trading network, OpenBook nine months ago. Today, more than 40% of registered users consult with experts and follow their trading activity using the advantages of a fully transparent investment network, proving that social trading is transforming the way people trade by promoting online sharing and collaboration.

eToro's social trading network, OpenBook, launched July last year, provides financial traders with real time feeds of other traders' positions, profits and strategies. The platform enables users to view, share and even copy their chosen trader's positions in real-time.

Registered users in the UK have grown in the last 12 months by over 85%, with trading volumes increasing by the tens of Billions dollars (US). A recent customer survey revealed that around two thirds of UK eToro traders welcome the other concept of copying a guru trader, and around one out of five use the chat feature regularly to consult with traders.

In Italy, the number of registered users has grown in the last 12 months by over 70%, with trading volumes increasing by the tens of Billions dollars (US). The survey revealed that around two thirds of Italian eToro traders welcome the concept of copying a guru trader, about 40% expressed an interest in becoming a guru, and a similar percentage use the eToro OpenBook chat feature regularly to consult with other traders.

In Germany, the registered users has grown in the last 12 months by over 75%, with trading volumes increasing by the tens of Billions dollars (US). The survey of German traders revealed that half of German eToro traders welcome the concept of copying a guru trader, and around 50% use the chat feature regularly to consult with other traders.

The growth of registered users in Australia has grown in the last 12 months by over 50%, with trading volumes increasing by the tens of Billions dollars (US), while in France the number of registered users has doubled in the last 12 months, with trading volumes increasing by the tens of Billions dollars (US).

"User growth has picked up dramatically due to the convenience and effectiveness of social trading," said eToro CEO, Johnathan Assia. "Since the launch of our copy trade feature in February, we are registering a higher than anticipated percentage of copied trades from users that are actively following and collaborating with expert traders on eToro OpenBook."

Learn more about eToro and tap into the world's largest investment network at: http://www.etoro.com

About eToro

eToro is the world's largest investment network, with over 1.5 million users in over 130 countries and thousands of new accounts opened each day. eToro leads the social trading revolution through its community powered network, which enables every investor to see, follow and copy the actions of other investors in real time. eToro's mission is to open the financial markets to every individual and make them accessible through a simple, transparent and more enjoyable way to trade currencies, commodities and indices online. Based on a wide range of innovative web-based and mobile trading platforms that appeal to every level of trading expertise, eToro's investment network facilitates information exchange between investors, accelerates knowledge sharing and shortens the learning curve for those who want to bring their trading experience to the next level. For more information, visit us at http://www.etoro.com.

    Contact:

    Alon Levitan
    pr@eToro.com
    T: +972(0)73-265-6600 (ext. 659)
    M: +972(0)52-822-4022
    http://www.eToro.com

SOURCE eToro



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