ETRE Financial Launches Real Time Platform for Commercial Real Estate Enables Trading of Shares of Individual Commercial Real Estate Assets and Improves Transparency of the Overall REIT Market

NEW YORK, Oct. 23, 2013 /PRNewswire/ -- ETRE Financial, LLC ("ETRE"), a real estate financial services and technology company, today announced the launch of a first-of-its-kind exchange-traded real estate platform for investing in shares of individual commercial real estate assets and portfolio REITs listed on national exchanges. The ETRE platform incorporates capital advisory, asset management, trading and credit analysis to provide an end-to-end solution for liquid, transparent and accessible real estate investing and information analysis.

ETRE seeks to broaden the investment opportunity in commercial real estate through creation of the Electronic Traded Property ("ETP") and through a new process for investing in individual commercial real estate assets. To facilitate investment in individual commercial assets, ETRE has introduced mark-to-market technology for ETP and REIT equity shares that innovates mark-to-market simultaneous pricing in price per share, price per square foot, price per unit, and price per key in real time.

"ETRE is the next evolutionary step in real estate investing," said Paul Frischer, ETRE's co-founder and Chief Executive Officer. "Building on the established framework of REIT equities and the benefits of underlying pooled real estate assets, investors in the public market have sought the opportunity to have access to individual commercial real estate properties as part of their portfolios. ETRE has filled this market demand through the introduction of Electronic Traded Properties, leading the way to listing and trading of single property REITs on national exchanges."

ETRE's proprietary trading platform and advisory services provide a complete order management system with an extensive collection of trade and market information to support superior analytics and trading for ETPs and portfolio REITs. The platform runs in a cloud environment that is available to institutional investors, traders, property owners, brokers, financial advisors and individual investors globally as a secure internet browser-based system.

"The ETRE platform delivers unprecedented transparency into publicly-traded real estate in real-time metrics for both equity and real estate investors," said Jesse Stein, ETRE's co-founder and Executive Managing Director. "The platform provides investors with the ability to create their own diversified real estate portfolios and allocate investments based on geographic, asset type, and yield criteria. The ETRE advisory service builds on these key factors to support owners and investors seeking to list individual commercial real estate assets on national exchanges."

To learn more about ETRE advisory services or to register for a trial demo of the ETRE Trader OMS platform, please visit www.etrefinancial.com.  

About ETRE Financial
ETRE Financial, a real estate financial technology company, was founded in 2012 by a team of real estate professionals who sought to bring the benefits of the equities market – including liquidity, transparency and investor accessibility – to the commercial real estate market. ETRE encompasses capital advisory, asset management, trading and credit analysis systems to provide an end-to-end solution for liquid, transparent and accessible real estate investing in publicly-traded REITs and exchange-listed single asset commercial real estate properties. To learn more, please visit www.etrefinancial.com.

Media Contacts:

Konstantin Shishkin
212.445.8462
kshishkin@webershandwick.com

David Brodnick  
212.445.8018
dbrodnick@webershandwick.com

SOURCE ETRE Financial, LLC



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http://www.etrefinancial.com

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