SAN JOSE, Calif., Oct. 12, 2016 /PRNewswire/ -- eTrigue® Corporation (www.eTrigue.com), the ease-of-use leader in cloud-based marketing automation, today announced it was named to the Constellation ShortList™ for B2B Marketing Automation. The companies included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.
"We're pleased that Constellation Research has recognized eTrigue's DemandCenter marketing automation solution as a leading offering," said Jim Meyer, vice president and general manager at eTrigue. "We've transformed marketing automation so that small and mid-sized organizations can engage customers and prospects with simplicity and agility, with a system that is easy to deploy and operate."
"Form must follow function in digital transformation. Once you craft the right digital business models, you'll need the right digital technologies for success," said R "Ray" Wang, chairman and founder at Constellation Research. "As organizations implement digital programs to disrupt an industry, employment of the right tools will determine whether or not the program is successful; each Constellation ShortList guides companies to the right technologies for their transformation initiatives."
Constellation advises early adopters using disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined by Constellation Research through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.
About eTrigue Corporation
eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs quickly. For more information please visit www.etrigue.com or call 1-800-858-8500.
Constellation Research does not endorse any solution or service named in its research
About Constellation Research
Constellation Research is an award-winning, Silicon Valley-based strategic advisory and futurist research firm. Constellation's analysts serve as innovation advisors for leaders and Global 2000 organizations navigating the challenges of business-model disruption and transformation. Unlike legacy analyst firms, Constellation works closely with solution providers, partners, and its Constellation Executive Network of innovative buy-side leaders, C-suite executives and board of directors to lead the way in disrupting technology and research coverage areas. The goal – deliver to clients what they need to achieve valuable business results.
For more information about Constellation Research, visit www.ConstellationR.com
eTrigue, DemandCenter, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp.
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SOURCE eTrigue Corporation