EU & TF1 Join MIPTV Content 360 Competition

PARIS, Jan. 8 /PRNewswire/ -- MIPTV's fifth annual Content 360 cross-media competition is open for entries. And Content 360 has got some new, heavyweight category partners in the form of the European Commission and France's leading national broadcaster TF1.

Digital producers, along with television and interactive content creators, have until February 15 to submit their projects* and have a chance of getting international recognition and financial backing during MIPTV 2010.

New this year, the European Commission, in partnership with leading online video platform Dailymotion, will take part in Content 360 with its own category. Open to professionals as well as to the general public, this new category will reward the best video clips mixing EU archives with user-generated content and will award the winner a euro 10,000 cash prize.

TF1 is joining the Content 360 founding partners BBC, National Film Board of Canada and the Korea Communications Commission, in creating a category in the competition. As Europe's largest private broadcaster, TF1 Publicite is looking for new cross-media advertising formats and techniques.

Content 360 is also launching a new 'Next Generation Audience Engagement' category. Up to 10 new companies or freelance individuals will be chosen to pitch their ideas at MIPTV, based on the originality and potential of their application or content to attract and engage audiences via digital media.

"Since the inception of Content 360 in 2006, the competition has received more than 1,400 ideas from 42 countries and awarded over euro 400,000 in development funding," says Ted Baracos, MIPTV Director of Digital Media. "This unique mix of creativity and new media development opportunity remains a priority of MIPTV."

Content 360 finalists will be announced by late February and will promote their projects at MIPTV during a series of pitching sessions in front of a panel of key decision-makers. The competition winners will be announced on April 14th, during "The Content 360 Zapping Show."

*How do I enter? Content 360 competition categories and entry rules are available on http://www.mipworld.com/en/MIPTV/conferences-and-events/content-360/

Entry is free

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Note to editors:

ABOUT CONTENT 360

Merging content ideas and digital innovation, Content 360 is a unique international forum and competition at MIPTV which supports and stimulates the development of cross-media content creativity. The competition enables Internet & mobile producers, interactive agencies and digital designers to pitch directly their original ideas to leading broadcasters, agencies, and brands, meet the global TV industry and access financing opportunities. It also is designed to provide an exclusive context for all media companies to advance their cross-media strategies and to develop new ways to captivate and engage audiences across all digital platforms

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.

For further information about Reed MIDEM visit www.reedmidem.com

SOURCE Reed MIDEM