Educates Americans About Estimated Medical Costs of Skincare Habits and the Importance of Putting Their Skin First

WILTON, Conn., June 27, 2011 /PRNewswire/ -- Today, Eucerin, the global skincare brand, unveiled the new Eucerin Skin Health Cost Calculator as part of the brand's Skin First Movement and commitment to educating Americans about the importance of treating their skincare more like healthcare. The Eucerin Skin Health Cost Calculator is the first-of-its-kind tool to help consumers understand the financial benefits of good skincare habits by quantifying the medical costs their skin health habits can have throughout their lifetime.

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"We are thrilled to introduce the Eucerin Skin Health Cost Calculator," said Catherine Lair, Marketing Director, Beiersdorf, Inc, parent company for Eucerin.  "The Eucerin Skin Health Cost Calculator is our latest step toward ensuring that women see their skin as a priority in maintaining their overall health by emphasizing the financial, emotional and practical benefits of nurturing the body's largest organ."

Created in collaboration with Eucerin Skin First Council member and leading pharmacoeconomic expert, Rajesh Balkrishnan, PhD, the Eucerin Skin Health Cost Calculator sheds light on the staggering expenses associated with poor skin habits. In fact, most people do not realize that unhealthy skin is expensive. It costs Americans over $40 billion per year, or $400 per individual. Over a lifetime, the average amount spent on skincare issues and problems can be as high as $100,000.  

"With the Eucerin Skin Health Cost Calculator, we are able to show Americans that it pays to have good skin health, both literally and figuratively," said Rajesh Balkrishnan, PhD. "The sooner you put your skin first, the less you'll have to pay for skin recovery and the higher your quality of life will be."

To tabulate Skin Health Cost scores and related dollar amounts, the Eucerin Skin Health Cost Calculator takes into account various skin health related habits, such as moisturizing and cleansing daily, smoking, and SPF use.  

Starting today, Americans can visit www.EucerinUS.com to assess their skin's health with the Skin Health Cost Calculator. They can also learn why making skin health is a priority and ways to begin improving their skincare routines both now that it is the summer sun season as well as year-round.

About Eucerin Skin First Movement

The launch of Eucerin's Skin First Movement began at the start of 2010 with the Skin First Pledge and has since grown to become a nationwide experiential movement. To date, more than 280,000 people have pledged to put the health of their skin first. For more information on the Eucerin Skin First Movement or to take the Skin First Pledge, please visit the Eucerin Facebook page at www.facebook.com/EucerinUS.  

About Eucerin

Since 1900, Eucerin has made healthy skin its mission. High-quality, clinically-proven formulations developed for sensitive skin are what has made Eucerin an essential part of everyday skin health for over 100 years and the brand dermatologists trust most. Eucerin is committed to helping consumers put the health of their skin first everyday by providing skincare education and a line of proven products cleansing, moisturizing, healing and protecting skin. For more information, visit www.EucerinUS.com.

About Beiersdorf AG

Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has over 19,000 employees worldwide. Its sales in 2010 amounted to euro 6.194 billion. The company has been listed on the DAX since December 2008. Beiersdorf's Nivea is the world's largest skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4 and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world's leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has nearly 130 years of skin care experience and is known for its innovative and high-quality products.

* Source: Euromonitor, Skin Care Products excluding Scents and Hair Dyes by Sales, 2009

SOURCE Eucerin

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