Euro RSCG New York and Euro RSCG Tonic Make History at 44th Annual North American Effies TONIC'S ENTRY FOR VESIcare's 'PIPE PEOPLE' IS THE FIRST HEALTHCARE ENTRY TO WIN FOR 'SUSTAINED SUCCESS'


NEW YORK, May 31, 2012 /PRNewswire/ -- Euro RSCG New York and Euro RSCG Tonic brought in three Effie awards for accounts based in the New York headquarters of Euro RSCG Worldwide.

Euro RSCG Tonic won two Effie Awards for work completed on behalf of its client, VESIcare.  VESIcare's Effies have been awarded in the 'Sustained Success' and 'Healthcare- RX' categories.  

This year marks the first time a health and wellness brand has ever won the 'Sustained Success' Effie, a special honor to recognize campaigns that have remained effective for 5 or more years.   Euro RSCG Tonic's work for VESIcare also marks the first time in 4 years that an Effie has been awarded in the 'Healthcare- RX' category.

"The 'Pipe People' campaign has been highly decorated for creativity within the healthcare advertising community over the years. However, being the first healthcare entry to garner a 'Sustained Success' Effie, against all comers, has to be particularly satisfying," said Rich Roth, Managing Director, Chief Creative Our Officer of Euro RSCG Tonic.

Euro RSCG New York's 'Saving Woolite' Campaign for Reckitt Benckiser earned a Silver Effie in the Household Products and Services category.   Woolite needed to be bold in order to defy category conventions; and this surprising work ignited share growth immediately.   This is the first time Woolite has been honored by the Effies in the brand's 60 year history.

"I've always said that good advertising isn't only creative but most importantly makes consumers buy a product.  The Effies honor the greatest accomplishment in our industry; campaigns that are truly creative and effective," said Lee Garfinkel,  Co-Chairman of Euro RSCG New York and Chief Creative Officer Global Brands, Euro RSCG Worldwide. 

About Euro RSCG Tonic
Headquartered in New York, NY, Euro RSCG Tonic is the largest fully-integrated consumer health and wellness agency in North America, creating big ideas that drive brands, across any platform, with unrivaled success. Tonic is part of Euro RSCG Worldwide, the largest unit of Havas, a global leader in communications.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France,  Astellas, BNP Paribas, Charles Schwab, Citigroup, Danone Group, GlaxoSmithKline, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

Jared Kreiner
Euro RSCG Worldwide


SOURCE Euro RSCG Worldwide


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