NEW YORK, Dec. 6, 2010 /PRNewswire/ -- Euro RSCG Worldwide has been named the largest global advertising agency for the fifth year in a row, as measured by total number of global accounts, according to the 2010 Advertising Age Global Marketers Report. Euro RSCG Worldwide maintained its top position in large part due to its continued success in adding global business including the addition of the AMD business, the appointment to Unilever's first global digital roster, new and increased duties on Pernod Ricard, the expansion of key accounts like Peugeot in China and the recent win of the Durex and Scholl business from Reckitt Benckiser.
With 72 global accounts, Euro RSCG Worldwide surpassed the likes of Ogilvy & Mather, McCann Erickson Worldwide, and Young & Rubicam for the top spot.
Of the Top 100 Global Marketers listed in the report, Euro RSCG works with 83 of these brands including Coca-Cola, Danone Group, General Electric, Heineken, Kraft, L'Oreal, McDonald's, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, Sony and Walt Disney. These responsibilities are handled out of multiple offices across Euro RSCG's 233 offices globally.
"Being named largest global agency in the world five years in a row is a testament to our ability to deliver a model for global clients that is creative, entrepreneurial, scalable and has digital at the core. Importantly, it is further proof of the power and strength of Creative Business Ideas that deliver tangible results and growth for our clients," said David Jones, Global CEO of Havas Worldwide and Euro RSCG Worldwide.
Advertising Age publishes a list of the Top 100 Global Marketers annually. The full 2010 report, published at www.AdAge.com lists the global accounts for 25 of the largest global advertising agency networks.
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).
SOURCE Euro RSCG Worldwide