Euro RSCG Worldwide PR Named Agency of Record for Star-Studded Stand Up for Heroes Event
Stand Up for Heroes, presented by the Bob Woodruff Foundation and the New York Comedy Festival, Brings Jon Stewart, Ricky Gervais and Bruce Springsteen and More to the Beacon Theatre
NEW YORK, Oct. 11, 2011 /PRNewswire/ -- New York-based agency Euro RSCG Worldwide PR (@erwwpr) will serve as public relations agency of record for Stand Up for Heroes, a celebrity-packed annual fundraising event that benefits injured U.S. service members and their families.
@erwwpr has been noted for its strong emphasis on good works – its team members regularly seek out charitable endeavors and the agency has provided award-winning communications services to numerous such enterprises, to the tune of nearly $1 million in donated services in 2010, as well as funded CSR campaigns. Its dedicated CSR platform, which it calls Wounded Warriors, was honored this year with a Bronze Anvil Award of Commendation from the PRSA Anvils for work with Massachusetts General Hospital's Home Base program (another initiative meant to support injured service members).
For the fifth consecutive year, the Bob Woodruff Foundation and the New York Comedy Festival are partnering for Stand Up for Heroes. The event will be held on Wednesday, Nov. 9, at 8 p.m., at New York's Beacon Theatre.
"We are so excited to be working in an official capacity for this amazing event, which has raised millions of dollars since its inception five years ago," said Marian Salzman, CEO of @erwwpr. "From my association with the Bob Woodruff Foundation, where I have had the privilege of serving as a board member for two years, I know firsthand what a difference those funds make."
Stand Up for Heroes is part of the Bob Woodruff Foundation's nationally recognized public education movement and brings together leaders from business, entertainment and philanthropy to raise funds to help injured service members and their families as they reintegrate into their communities. It is the kick-off event of the New York Comedy Festival (NYCF) and has become a highly anticipated entertainment event as well as a much-needed respite for the more than 60 injured service members and their families who attend from across the country.
Among the A-list talent confirmed to lend their talents to this year's Stand Up for Heroes event are Jon Stewart, Ricky Gervais, Bruce Springsteen, Jim Gaffigan and the Max Weinberg Big Band.
Across the country, the Bob Woodruff Foundation is investing in innovative national and community-based programs that solve the full spectrum of issues that today's service members and their families face, including education, employment and financial assistance; hidden injuries, trauma and mental health; physical therapy and rehabilitation; larger social issues and quality of life. The Bob Woodruff Foundation has invested more than $9.5 million, impacting more than 1 million service members, support personnel, veterans and their families nationwide.
Tickets for the general public are available through www.ticketmaster.com, www.beacontheatre.com or www.nycomedyfestival.com. Corporate sponsor packages and VIP benefit packages can be purchased by emailing email@example.com.
About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford's Warriors in Pink (#welovecause). We're grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: eurorscgpr.com.
About the Bob Woodruff Foundation
The Bob Woodruff Foundation provides resources and support to service members, veterans and their families to successfully reintegrate into their communities so they may thrive physically, psychologically, socially and economically. Through a public education movement called ReMIND.org, the Bob Woodruff Foundation helps educate the public about the needs of service members returning from war – especially the one in five service members who have sustained hidden injuries such as traumatic brain injury and combat stress – and empowers communities nationwide to take action. Across the country, the Bob Woodruff Foundation collaborates with other organizations and experts to identify and solve issues related to the return of service members from combat to civilian life and invests in programs that connect our troops to the help they need – from individual needs like physical accommodations, medical care and counseling, to larger social issues like homelessness and suicide. The Bob Woodruff Foundation has invested more than $9.5 million, impacting more than 1 million service members, support personnel, veterans and their families nationwide.
Global Communications Manager
SOURCE Euro RSCG Worldwide
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