NEW YORK, Aug. 17, 2012 /PRNewswire/ -- Noted for its CSR-, social- and multicultural-marketing innovations, public relations group @erwwpr is now recognized as Healthcare Agency of the Year with a Silver level win in the 2012 Bulldog Stars of PR awards. The Bulldog Healthcare Agency of the Year is a fitting title for this team, which operates out of New York and Pittsburgh and has links to offices in London, Paris, Melbourne, Milan and other global hot spots.
In 2012 @erwwpr's healthcare practice will see an increase of 88 percent, while in 2011 it had 100 percent client retention and grew existing healthcare client business billings by 75 percent. Additionally, the team has claimed dozens of healthcare-related industry awards in the past two years—from a Bronze SABRE for Editorial Product/External Publication and a Big Apple for PSAs to a Bronze Bulldog for Best Health, Medicine and Fitness Campaign.
"To have our work recognized in the industry like this is very gratifying to all of us at @erwwpr," said Janene Ferrara, executive vice president, global head of healthcare, Euro RSCG Worldwide PR, North America. "I have been thrilled to lead the healthcare team and so impressed by the way it has jelled. We are a group of stellar performers who work as one, and our clients have been the beneficiaries—and helping our clients meet their business goals is the bottom line for all of us. But we make it fun, too; happy hour Thursdays are a given."
In 2012, @erwwpr was also named to the CSR A-List in the PR News CSR Awards, as well as winning scores of other awards, including four prizes in the 2011 Bulldog Digital/Social PR Awards for Excellence in Online Communications. And @erwwpr walked away with 14 wins at the PRSA Renaissance Awards, the most of any participating agency—one of the achievements that has established @erwwpr as an industry leader in multicultural marketing, with its Pittsburgh team's brilliant execution of multiple campaigns for Transitions® Optical.
"Our team is one of the most cohesive and productive units I have witnessed in my career," said Marian Salzman, CEO, Euro RSCG Worldwide PR, North America. "We all have a common goal—to please our clients with the successful execution of every campaign we are given—and each and every team member contributes to meeting that goal. This award is richly deserved."
The latest superlative continues to build on momentum achieved in the last two years, during which time @erwwpr has become one of the most awarded agencies of its size in the country. It continues to set the awards standard on several fronts, with client work that's social and socially relevant. Recently, @erwwpr has developed a strategic partnership with the innovative Miami Ad School, mounted a successful campaign to bring the groundbreaking global leadership summit One Young World to the U.S. for the first time (in September, OYW will convene in Pittsburgh), and been tasked with heading up emerging beauty leader Coty Inc.'s corporate communications business, focusing on strategic messaging—specifically media outreach and global message development.
The Bulldog Stars of PR Awards honor the best and brightest in the public relations industry. The Bulldog Awards competition is the only one judged by working journalists—some of the most critical and objective communications practitioners and some of the people we work hardest to please.
About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO is PRWeek's PR Professional of the Year 2011 and our head of strategic planning is on PRWeek's "40 Under 40"), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford's Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We're grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.
SOURCE Euro RSCG Worldwide PR