Some common characteristics emerge in the various online retail markets across Europe, including the increasing importance of mobile and cross-border shopping, yStats.com's report reveals. For example, in Italy, M-Commerce's share of total online retail sales is projected to more than double through 2017, and in Russia, China-based cross-border shopping websites are gaining popularity each year. Another market trait shared by many countries in Europe is the leadership of clothing as the product category purchased by the highest share of online shoppers in 2015.
The competition landscape in European B2C E-Commerce features both international and local companies. Amazon has remained one of the market leaders in terms of sales and website visits in the region's major countries for the past several years. Due to the popularity of the clothing category, online fashion retailers, such as Germany-based Zalando and Bonprix, UK-based Asos and Russia-based Wildberries, have also kept high ranks in their markets of operation. Overall, the report by yStats.com shows that competition remains intense as some of the European B2C E-Commerce markets mature, while others continue to grow rapidly.
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