European APPCUP takes technology approach to business and societal problems

STRATFORD-UPON-AVON, England, Jan. 28, 2013 /PRNewswire/ -- Time is running out for European developers and young entrepreneurs to showcase their development skills at the International Association of Microsoft Channel Partners' (IAMCP) first European APPCUP contest. With only 20 days left to the contest's submission deadline, the IAMCP is amplifying contest awareness via social media to European students and young business leaders.

"This is a new undertaking for our organization and we want to encourage strong youth participation so that contestants can gain maximum visibility from how they are using technology to solve real world problems," said IAMCP EMEA President Per Werngren.

Launched in early January, the contest has two prize categories; business and young entrepreneur. The business category is open to members of the IAMCP organization and the Microsoft Bizspark program, while the young entrepreneur category is open to young European contestants whose apps address issues of major concern to youth such as education, health, employment and the environment. 

"We are encouraged by the submissions we have received to-date and proud to showcase the greatness of the Microsoft partner ecosystem. Microsoft provides an excellent platform for developers to build world class applications and the APPCUP also allows us to demonstrate our social responsibility, showcasing how great software can contribute to society," added WW IAMCP President Ulises Aguilar Nahle.

Contestants who wish to submit an app for the business category and are not IAMCP members are encouraged to join their local IAMCP chapter or become a non-voting IAMCP member-at-large so they can participate.

The 2013 European APPCUP is supported by the Microsoft Corporation, the European Federation of Junior Enterprises (Jade), Junior Achievement Europe and the Microsoft Bizspark program. 10 finalists will be selected from all app submissions to participate in a head-to-head competition at the IAMCP European Summit in Brussels on March 6 and 7. 

Once they have filled out the submission forms contestants can submit their app in two ways, either by uploading an app that can be side loaded onto test devices, or if they have already published an app in the Windows 8 Store or Windows Phone 8 Store, they simply need to provide a URL to their app in their contest submission form.

IAMCP: http://www.iamcp.org
Contest site: http://www.appcup.eu/home/Index

SOURCE International Association of Microsoft Channel Partners (IAMCP)



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