European Internet Mail Order House Neckermann Commissions Demandware for eCommerce

WOBURN, Mass., Aug. 31 /PRNewswire/ -- Demandware, Inc., the global leader in on-demand ecommerce, today announced that neckermann.de GmbH, one of the leading multi-channel retailers in Europe with revenue exceeding euro 1 billion, has commissioned Demandware to expand its German ecommerce platform. In 2009 neckermann.de successfully re-launched its German Online Shop, www.neckermann.de, based on the Demandware® eCommerce platform.

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Headquartered in Frankfurt, Germany, neckermann.de focuses on the mail order business on the internet. In Germany, about 60% of its sales were generated online in 2009; so far in 2010, its online sales have already climbed to about two-thirds of overall sales.

neckermann.de sells more than 300,000 fashion, furniture and technology products in Germany through specialty catalogues, telephone, and its Online Shop. The homepage is one of the most frequently visited websites in Germany, where neckermann.de has over 31 million customer addresses. Every day, some 50,000 shipments leave the Frankfurt dispatching centre. In 2008 the company generated total sales revenue of about euro 1.3 billion with its activities in Germany and in nine other European countries.

"neckermann.de has extremely high expectations of its ecommerce platform. High site availability, exceptional performance and scalability of the website are critical for our business, as is the ability to effectively merchandise our vast product line. The cooperation with Demandware has been excellent. The platform adapted very well to our business, and the on-demand model provides us with economic and operational benefits. We are pleased to continue our relationship with Demandware to expand our German ecommerce platform," said Thomas Schaeben, head of ecommerce at neckermann.de.

Demandware provides neckermann.de with the following key capabilities to support its global, multi-site ecommerce operations:

• A central platform for building and maintaining multiple ecommerce sites
• Full in-house control over merchandising promotions, catalogue, pricing and all other aspects of the online shopping experience
• Support for multiple languages, currencies and payment types
• Seamless, automatic upgrades to continually leverage new merchandising functionality for site innovation
• High site availability and scalability

"neckermann.de is one of the most recognized brands in Germany and well known in Europe. We are delighted to be able to contribute to expanding its German ecommerce business and look forward to a long-term partnership. Our collaboration with neckermann.de is further proof that Demandware can successfully serve online retailers of all sizes, from start-ups to huge mail order houses. With Demandware's track record of delivering continuous innovation and now demonstrated scalability, retailers of all sizes can have confidence that Demandware is the one platform they will never outgrow," said Tom Ebling, CEO of Demandware.

About neckermann.de GmbH

neckermann.de GmbH is one of the leading mail order companies in Europe. It offers customers multi-channel ordering options: one can select from a range of over 300,000 different products from the Fashion, Furniture and Technology segments and order via Internet, catalogue, or telephone. The company now generates about two-thirds of its total sales volume over its Online Shop. Regularly distinguished for its innovative capabilities, neckermann.de was named Best Online Shop and singled out for the Concept Award for dialogue-oriented shopping. In 2007 and 2008 the company received the intermediaglobe Silver Award and is the certified Online Shop of the National Association of German Mail Order Companies. The independent research company CRF named the Neckermann Group one of the Top Employers in Germany in 2007 and then again in 2009.

About Demandware, Inc.

The trusted, global leader in on-demand e-commerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand e-commerce platform rated #1 by industry analysts, an open ecosystem of partners that extends the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Panasonic, Playmobil and Reitmans. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [email protected].

SOURCE Demandware, Inc.