BUDAPEST, Hungary, Dec. 9, 2015 /PRNewswire/ -- Radio is about to lose against the online advertising market. When AM/FM radios reach their audience, they are not capable of taking their listeners to online surfaces; thus, listeners can not be contacted directly, be measured precisely or be moderated. Because these fundamental advertiser requirements can not be met, the internet will eventually overcome radio and acquire that advertising market.
Sonoroo changes the game
Sonoroo's Tap-On-Spot technology provides direct connection between radio and the Internet.
Imagine sharing your Facebook or Twitter post through a radio show, reaching crowds instantly.
Imagine radio show hosts presenting pictures or videos instantly to their listeners.
Imagine radio listeners becoming measurable and reachable the same way webpage visitors can be measured and reached.
Imagine tapping a Facebook or Google ad, radio ads and spots with your smartphone.
Radio listeners want experience, not tasks
So far, radio has tried to orally communicate with their listeners and ask them to follow them on social media or to visit webpages. It is easy to see why this method is greatly ineffective; so few listeners will actually visit these online surfaces.
Listeners must recognize the call from the advertising noise. They must make a decision to visit the webpage or social media page at a later time, remembering the address and making time to do this in the midst of their busy lives.
All these obstacles are what those in radio call switchpoints. This means listeners do not keep the Internet address in mind, can not evoke it, or may be too lazy to type it in or search for that page.
Another difficulty is even if a radio's Facebook page has several followers, Facebook may be requiring the station to pay an advertising fee.
May the force be with the radios
Sonoroo provides a brand new experience of radio listening. The soundcodes edited into the radio shows or ads lead the radio crowd instantly and directly to webpages and social media resources.
Radio listeners will receive a message on their smartphone or tablet; when they tap on the message, they will instantly receive access to the interactive information on the Internet.
Soundcodes can be generated in just one minute during the shows on Sonoroo's website.
Experience it now
Visit sonoroo.com with your smartphone or tablet and download the Tap-On-Spot app from Google Play or the iTunes store. You can then watch this video and begin experiencing the new feeling of radio listening (alternative source of the video, if not displayed).
Start using Tap-On-Spot in your radio shows
To create an account for your radio station and get a FREE non-commercial account, visit sonoroo.com and click on the Early Bird Promo icon. Radio stations that sign up before January 15, 2016 will receive a 35% savings discount when commercial use starts. Do not miss the next big hit!
Sonoroo is a European startup funded in 2015 by marketing, broadcast and IT experts and advisors. Development takes place in Budapest and the management also resides in Hungary. Sonoroo's patent pending technology will become available for radios in early 2016. The service will be available for other players of advertising market – such as TV channels – later in 2016.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/european-startup-saves-radios-300190330.html