In 2008, while others were closing doors, EWC was opening new centers and entering new markets. A noteworthy point about this family company is their long-view approach and commitment to preserving the company's culture (grooming upcoming staff and promoting from within and a high employee retention rate), which has resulted in continuous year over year growth.
David Coba commented, "We are very fortunate to have so much excitement and loyalty for our brand from both guests and associates. EWC has continued its strong trajectory of growth and has developed as a leading beauty lifestyle brand by continuing to provide outstanding professional services by highly trained associates in an upscale, modern and comfortable setting. Our proprietary products are also designed to take home the ability to extend and maintain the EWC experience. As we like to say 'guests Walk In and Strut Out' – we make women feel beautiful and unapologetically confident in their beautiful skin. Ultimately that is what it is about."
This past year, EWC provided 15 million services to over 10.2 million guests compared to 11.7 million services to 8 million guests in 2015. The most popular service, bikini waxes were up over 30% to 5.7 million. Brow services increased by 29% over 2015 to 3.4 million and lip services were up over 30%.
Late Spring also brought the introduction of Strut 365™, a proprietary portfolio of three new product collections in the skincare, body and brow categories consisting of 27 SKUs.
The Strut Smoothly™ (Signature) Collection includes five high performance products developed to optimize skin between waxing.
The Strut Lavishly™ (Body) Collection is designed to provide daily care and enhance skin between waxing and includes a Body Wash, Body Lotion, and a Body Polish.
The Strut Boldly™ (Brows) Collection is all about brows and includes everything guests need to create Browfection™ with six brow perfecting products and tools.
This past year retail product unit volumes increased 44% over 2015.
EWC's continued success can only be attributed to their exceptional professional guest care, premium quality services, and a belief that luxurious waxing is about helping everyone find their version of confidence and gorgeous.
For more information about EWC or to book reservations, visit:
*Percentages and guest service count reflect numbers reported as of September 30, 2016
About European Wax Center
European Wax Center was founded by siblings David and Josh Coba in 2004. The concept was simple: to bring the EWC unique waxing experience to women and men in a setting with a modern environment featuring crisp, clean lines, private waxing suites, and providing the most professionally trained waxing experts, with exceptional service. And the first wax is always complimentary (brows, underarms, bikini line for women, nose, ears and brows for men). Now, a luxurious waxing with proprietary products can be incorporated into everyone's beauty regimen. European Wax Center enables everyone to reveal beautiful skin, and, today, European Wax Center is recognized as the fastest growing company in the beauty lifestyle services category. In just twelve years, EWC has grown from four centers to almost 800 nationwide. For more information about EWC or to inquire about a franchise log onto waxcenter.com.
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SOURCE European Wax Center