NEW YORK, Jan. 10, 2017 /PRNewswire/ -- Dave Coba, CEO and co-founder of European Wax Center (EWC), announced today that EWC has selected DKC as its Public Relations Agency of Record (AOR), responsible for leading the brand's PR strategy and execution of consumer-facing activations and events.
"For 2017, we wanted to find a full-service PR agency with a passionate and driven team that would promote our brand through groundbreaking storytelling and strategic media relations. DKC proved to be just that, with its reputation for both creative and strategic story-telling, as well as its superb industry relationships. We are excited to start working with this dynamic agency as they help us continue to build the EWC brand," said Sherry Baker, President, Marketing and Product Development.
DKC will drive the media strategy for the 12-year-old leader in the beauty services category by generating media buzz, driving consumer traffic and positioning EWC as the ultimate destination for revealing beautiful skin and helping women feel unapologetically confident through waxing services and a proprietary product portfolio. DKC's responsibilities will include consumer-facing activities, such as media relations, placements, events, content creation, and collaborating with agency partners. With 790 franchises that have been awarded, with close to 600 EWC locations opened and growing every day, DKC will be managing the external communications including the brands ever expanding line of Strut 365™ beauty products. DKC will kick off this exciting partnership by launching the EWC's new advertising campaign that further cements its innovative leadership in the beauty industry.
"There was an immediate chemistry in the room when the DKC and EWC teams met, we knew that our agencies expertise and creativity would allow us to tell this remarkable brand story successfully," said Sean Cassidy, President of DKC. "EWC has a unique position in the marketplace which is second to none. We are thrilled to join their outstanding team of agencies as we all work together to help support its extraordinary growth."
European Wax Center joins the impressive client roster at DKC, one of the largest and most established agencies, with over 250 employees in offices in New York, Chicago and LA, among others. Over the last 25 years, DKC clients have included New Balance, Delta, L'Oréal Paris, Dyson, Jet.com, Ulta and Keds. This unique full-service agency has various practice areas including public relations, social media/digital strategy and branding.
ABOUT EUROPEAN WAX CENTER
European Wax Center was founded by siblings David and Josh Coba in 2004. The concept was simple: to bring the EWC unique waxing expertise and experience to women throughout the USA. The setting: a modern environment with crisp, clean lines, private waxing suites, providing the most professionally trained waxing experts, with exceptional service. And the first brow, underarm or bikini line wax is always complimentary. Now, a luxurious waxing with proprietary products can be incorporated into everyone's beauty regimen. European Wax Center enables everyone to reveal beautiful skin. As a result, today, European Wax Center is recognized as the fastest growing company in the beauty lifestyle category. For more information about EWC log onto waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax and Twitter @EuropeanWax.
Established in 1991, DKC is one of the top 10 independent firms in the United States by fee revenue. Based in New York City with offices in Los Angeles, San Francisco, Chicago, Washington, DC and Miami, DKC is a full service public relations, marketing and government affairs company, providing all communications services including strategic counsel and planning, media relations, digital and social media, integrated marketing, executive positioning, crisis management, public affairs, original content development, event production, advertising and branding. The agency's diverse client roster includes Fortune 100 companies, entrepreneurs, non-profits and creative individuals across a broad range of industries. For more information, visit www.dkcnews.com. Find us on Instagram and Twitter @dkcnews or like us on Facebook at https://www.facebook.com/dkcnews.fb/.
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SOURCE European Wax Center