Eva Chen, CEO of Trend Micro Named One of the Top 100 Most Influential Executives in the Industry by Everything Channel's CRN

CUPERTINO, Calif., Nov. 29, 2010 /PRNewswire/ -- Trend Micro Incorporated, a global leader in Internet content security, today announced that Eva Chen, co-founder and CEO was named in the 100 Top Most Influential Executives in the Industry by Everything Channel's CRN.  

Eva Chen was included on the Most Innovative Executives list for her continued focus on innovation and products being released by Trend Micro.  

Since Trend Micro's inception in 1988, Eva Chen created and has led one of the world's most innovative and channel-friendly Internet content security providers. Before becoming CEO, Eva served as executive vice president from 1988-1996 and CTO from 1996-2004. Under her direction, Trend Micro has produced a string of industry firsts, from unique products to security management approaches. She was appointed CEO in late 2004.

Trend Micro, a 100 percent channel-driven company, provides the tools, solutions, and services to ensure partner success. In 2008 the company introduced the Trend Micro™ Smart Protection Network™ system, a next-generation cloud-client content security infrastructure designed to protect customers from Web, email, and file threats. In 2009, Trend Micro launched a new SaaS for the Channel program to help educate, incent and enable Trend Micro channel solution partners to sell hosted products.

The annual listing recognizes the executives who have changed the way the channel does business through engineering blockbuster acquisitions, developing breakthrough technology initiatives and spearheading aggressive channel sales expansions to significantly alter the balance of power in the technology business. This year's list salutes the 25 Most Influential Executives—individuals who are focused on innovation, as well as consistency and those overcoming remarkable challenges; the 25 Channel Sales Leaders—hard-charging executives who are driving their indirect organization and partners forward with sales and marketing initiatives; the 25 Most Innovative Executives—individuals who exude innovation from either a technology or business strategy front; and the 25 Mavericks—executives whose brash and bold thinking is changing the rules of the channel.

"Trend Micro believes that security should fit into a company's overall IT infrastructure. Channel partners are the key to helping us achieve this goal for our customers," said Eva Chen. "Our channel strategy is to come out with the most innovative products and solutions, like the Smart Protection Network infrastructure, both for the channel and our customers."

"As the IT channel continues to evolve, we salute the market influencers leading the charge for improvement to the overall health of the channel.  Everything Channel's Top 100 Most Influential list recognizes those executives whose influence and innovation have made a positive impact on channel growth, leading to significant strides in the IT industry.  From influential and innovative executives to sales leaders and channel mavericks, these 100 individuals have demonstrated the dedication, foresight and calculated risk-taking that makes us proud to be a part of the IT channel," said Kelley Damore, VP, Editorial Director, Everything Channel.

The Top 100 Most Influential Executives in the Industry were selected by the editors of CRN.

Winners were announced in the November 29th issue of CRN.  To read about the Top 100 Most Influential Executives in the Industry, go to www.crn.com.

About Trend Micro

Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these solutions are powered by the Trend Micro Smart Protection Network infrastructure, a next-generation cloud-client innovation that combines sophisticated cloud-based reputation technology, feedback loops, and the expertise of TrendLabsSM researchers to deliver real-time protection from emerging threats. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit www.TrendMicro.com.

About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

SOURCE Trend Micro Incorporated



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