SOMERVILLE, Mass., Oct. 26, 2016 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced that Evergage for Mobile Apps™ now includes support for Android operating systems and native in-app messaging capabilities. With these new enhancements, marketers are able to provide superior in-app experiences for Android users, and leverage user activity and intent data to personalize experiences across all channels – from in-app to websites, and more.
Evergage for Mobile Apps tracks the behaviors and actions of mobile app users so marketers can easily connect the dots between in-app behaviors and interests – now for iOS and Android users – as well as data from the website, web applications and other channels, including third-party systems such as CRM and email marketing solutions. With a unified view of each customer, marketers can seamlessly deliver personalized experiences in real time, regardless of the device or channel.
"By tracking and examining a user's demographic details, history and in-app behaviors in real time – we're talking milliseconds – Evergage for Mobile Apps helps marketers engage visitors in the moment, as their interest is piqued, with the most relevant and personalized experiences," said Karl Wirth, co-founder and CEO of Evergage. "By extending support to Android operating systems, marketers can bring real 1:1 personalization to more mobile apps, making multichannel personalization a greater reality."
The additional launch of in-app messaging capabilities empowers marketers to deliver timely messages to users while they are engaged with a company's app. The messages can be targeted to individual visitors or segments of visitors and can be customized to match a company's existing branding guidelines. From within the same interface that marketers use to manage their web, mobile web, web application and email personalization initiatives, they can now create and deploy in-app messages – within a few minutes – without having to work through product development and app release processes. This capability empowers marketers to drive meaningful in-app interactions that foster a positive customer experience.
Multichannel engagement with brands is quickly becoming the de facto norm, and personalization a key strategy for capturing customers' attention across channels. In a year-over-year comparison of personalization in mobile apps, Evergage found a 25 percent increase in marketers using in-app personalization.
"As marketers continue to gain a foothold in our modern multichannel environment, capturing and integrating visitor or account data from all channels, and personalizing across each one will become an essential ability for success," continued Wirth. "With this in mind, we've enhanced Evergage for Mobile Apps to continue to give marketers the muscle of one platform, and a single, unified customer profile so they can deliver relevant experiences – including product and content recommendations – to visitors in the blink of an eye, and grow the relationship across touchpoints and over time."
More information about Evergage for Mobile Apps can be found at: www.evergage.com/products/evergage-for-mobile-apps/.
Only Evergage's real-time personalization platform delivers the Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to more than 1 billion web visitors, improving revenue growth, demand generation and customer success for over 150 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a Best in Biz Awards winner; a two-time winner in the Golden Bridge Awards, Stevie American Business Awards and MITX Awards; and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at firstname.lastname@example.org or 1-888-310-0589.
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