SOMERVILLE, Mass., May 24, 2016 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced the general availability of its newest solution, Evergage for Email. The offering extends the company's real-time personalization capabilities to email, empowering marketers to deliver relevant, one-to-one experiences to customers wherever they engage with a brand.
Complementing the capabilities of a company's existing email marketing solution and without any technical integration required, Evergage for Email enables personalization that goes well beyond the subject line and body copy. With a unified profile of each customer's digital behavior and other attributes stored in the Evergage platform, Evergage for Email can apply personalization logic and algorithms to dynamically insert individualized content, messages and recommendations within an email message. This can include product recommendations, abandoned cart reminders, relevant content, targeted cross-sell messages, recommended repurchases, and loyalty and discount offers, to name a few.
"Over the last year, we have heard a number of our customers say they need to be able to extend the real-time personalization they're doing with Evergage on their websites and mobile apps into email," said Karl Wirth, Evergage CEO and co-founder. "Evergage for Email allows companies to truly understand each and every visitor's online intent and then – based on this information – include uniquely targeted content in their outgoing email campaigns."
An online retailer, for example, often has customers browsing products but leaving the website before making a purchase. In a follow-up email campaign to recent site visitors, a marketer could set up Evergage for Email to dynamically insert a "recommended products" call-out area into the email body that showcases items in the shopper's preferred category and that were purchased most frequently by similar shoppers. Alternatively, a B2B company could use Evergage for Email to present a visual message in an email newsletter that promotes the most relevant eBook the recipient has not yet downloaded.
"As companies navigate their way through the 'age of the customer,' access to customer information must be responsive and immediate," said Sheryl Kingstone, research director at 451 Research. "Evergage's real-time data can be a differentiator that enables marketers across industries to better understand customers' true needs and then effectively communicate with them across all digital channels, including now, through dynamically customized email content."
Evergage for Email represents an easy way for marketers to tailor campaigns for individuals while taking into account their unique intent and preferences (e.g., favorite categories, relevant industries and buying roles, brand and price affinities, past purchase details, prior eBook downloads, offer registration activity and more).
"The personalization happens at the moment a visitor opens his email," continued Wirth. "Marketers create and send their emails the same way they always have, but now, with the addition of Evergage for Email, they simply insert HTML from Evergage into the email template, and when the recipient opens his email, content relevant to his individual profile dictates what content he sees, which products are recommended and what offers he receives."
For more details or to schedule a demo of Evergage for Email, please visit: http://www.evergage.com/products/evergage-for-email/.
Evergage's cloud-based platform delivers real-time personalization to more than 1 billion web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage empowers marketers to increase engagement and conversions of visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data. Evergage is a 2015 Best in Biz Awards, Golden Bridge Awards and The Stevie American Business Awards winner, an MITX What's Next Award winner and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at email@example.com or 1-888-310-0589.
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