SOMERVILLE, Mass., June 12, 2017 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced it is hosting a webinar featuring Forrester Research on how to deliver meaningful, personalized digital experiences. With nine out of 10 marketers noting that their customers expect individualized experiences across digital channels, it's incumbent on companies to deliver personalization successfully, cohesively and unobtrusively.
Webinar details include:
When: Thursday, June 22, at 1 p.m. ET/10 a.m. PT
- James McCormick, principal analyst, Forrester Research
- Karl Wirth, CEO and co-founder, Evergage
"Businesses are in a race to digitally transform," McCormick wrote1. "The way customers engage is rapidly and digitally changing along with their increasing expectations that they get what they want in their moment of need. To meet and exceed these expectations, CI [customer insights] pros need digital intelligence."
McCormick and Wirth will discuss the importance of digital intelligence – defined by Forrester as "the practice of continuously optimizing customer engagement with data, analytics and insights"2 – to support data-driven marketing. They will also review real-world examples of "digitally intelligent" personalization. Additional areas of focus include:
- Digital intelligence: linking customer insights to personalization
- Why personalization matters and who is doing it well
- Strategies for achieving digitally intelligent personalization
"Personalization is no longer a nice-to-have; it's a competitive necessity," Evergage's Wirth said. "And thanks to advances in machine learning, marketers can automatically deploy smart, personalized experiences that are maximally relevant to each individual visitor. We look forward to sharing with Forrester how digital intelligence can drive successful personalization and help companies increase customer engagement, conversions and revenue."
1 "The Forrester Wave™: Digital Intelligence Platforms, Q2 2017," Forrester Research, Inc., April 4, 2017.
2 "Your Digital Intelligence Strategy Must Match The Speed Of Your Customers," Forrester Research, Inc., November 30, 2016.
Only Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to more than 2 billion web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Academy Sports+Outdoors, Endurance International Group, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a two-time winner in the Best in Biz Awards, Golden Bridge Awards, Stevie American Business Awards and MITX Awards. For more information, visit http://evergage.com or contact the company at firstname.lastname@example.org or 1-888-310-0589.
Phone: +1 703-327-4866
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