SOMERVILLE, Mass., May 4, 2016 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced it has been featured in a new report from 451 Research, a preeminent information technology research and advisory company. Titled "Evergage Touts Intelligent Personalization Platform to Enable Dynamic Customer Experiences," the report provides in-depth analysis of Evergage's offerings, customer successes and the competitive landscape – noting how Evergage drives "proven conversion rates, better product discovery, increased average order values and reduced cart abandonment," and provides "an even stronger engagement strategy."
"Personalization is a strategic priority for companies today – tied to better customer experience and often, business growth," said Sheryl Kingstone, research director at 451 Research and the analyst who wrote the report. "Businesses should embrace new technologies that can provide a more dynamic experience. Technologies that serve as an organization's central data hub for deep behavioral analysis – while applying algorithmic, predictive machine learning for real-time, 1:1 personalization – will enable more effective engagement."
Comprehensive and easy-to-use, Evergage helps companies deliver personalized experiences to visitors across touchpoints. Its solutions empower B2B and B2C marketers to respond in the moment with the most relevant digital experience – taking into account visitors' current and past browsing behavior, buying intent, category preferences, brand affinities and more. This deep behavioral data – optionally combined with existing CRM or similar data – serves as the hub for personalization, which takes place in true real time, all the way down to the individual, 1:1 level.
The report comes on the heels of recent milestones and momentum for Evergage, including key executive appointments, new product announcements and Series B funding to fuel future growth. Evergage now delivers personalization to more than 1 billion web visitors worldwide.
Additional report insights include:
- "Evergage fulfills marketers' visions of dynamically changing experiences."
- "Evergage is not a point product, but a unified personalization platform used by marketers – not IT."
- "The competitive differentiation …[is] in the depth of data that is monitored in real time across multiple channels, and the ability for marketers to customize and tune the algorithms to meet their organization's objectives."
"With our leading-edge capabilities and commitment to continual innovation, Evergage is the foremost platform for real-time personalization," said Evergage CEO Karl Wirth. "We're extremely grateful that 451 Research has featured Evergage and our customer successes in its research – a testament to the significance of personalization across industries and to our platform's role."
For more information and to download the full report, please see http://info.evergage.com/451-research-evergage-touts-intelligent-personalization.
Evergage's cloud-based platform delivers real-time personalization to more than 1 billion web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage empowers marketers to increase engagement and conversions of visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data. Evergage is a 2015 Best in Biz Awards, Golden Bridge Awards and The Stevie American Business Awards winner, an MITX What's Next Award winner and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at email@example.com or 1-888-310-0589.
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