NEW YORK, July 29, 2013 /PRNewswire/ -- Everlast Worldwide Inc., the global leader in fight sports and fitness, has agreed to an exclusive equipment and apparel contract with current Bellator Lightweight World Champion, Michael Chandler. Under the agreement, Chandler will fight in Everlast competition apparel and train exclusively with Everlast equipment. Additionally, he will play a prominent role in direct to consumer and retail marketing initiatives internationally.
The undefeated Chandler will defend his belt against David Rickles on July 31st in New Mexico. The event will mark the second installment of Bellator's "Summer Series" in 2013.
"Michael Chandler is one of the best young talents in MMA," said Matt Cowan, EVP of Marketing, Sales and Product for Everlast. "He has quickly become the face of Bellator MMA and in two short years has defeated top names to vault himself into the top 5 of the division. He is a great addition to our growing roster of MMA champions and we are excited to welcome Michael to the Everlast family."
"I have trained with Everlast products throughout my professional MMA career, so I am very glad that I can now officially call myself part of the Everlast team," said Michael Chandler. "I value the tremendous amount of support that I've received from the brand thus far in my career and I look forward to representing Everlast in the cage. I plan on remaining at the top of the sport for a long time to come and want Everlast to be right there with me."
Everlast equipment and apparel is available at www.shopeverlast.com and sporting goods retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
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SOURCE Everlast Worldwide Inc.