Everlast And Canelo Alvarez Agree To Exclusive Contract
NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Everlast Worldwide Inc., the leader in fight sports and fitness equipment, has agreed to a global, multi-year, exclusive equipment contract with former WBA and WBC Light Middleweight Champion, Canelo Alvarez. Alvarez, who boasts a 42-1-1 record, will fight Alfredo Angulo on March 8th live on Showtime PPV in Las Vegas, NV.
Under the agreement, Alvarez will compete using Everlast fight gloves as well as train exclusively with Everlast equipment. Additionally, Everlast recently completed the build-out of Alvarez's personal gym, located in Southern California, which is outfitted with Everlast training gear. Furthermore, he will play a prominent role in all of Everlast's direct to consumer and retail marketing initiatives internationally.
"We are very excited to welcome one of the greatest talents in boxing to the Everlast team," said Neil Morton, CEO of Everlast. "Canelo's success inside the ring has made him an international star, but it is his drive and character outside of the ring that make him a great fit for our brand. Beyond talent, at 23 years of age, he already displays all of the attributes that the great champions of this sport possess, and because of that, we know Canelo will be a fantastic representative of Everlast for many years to come."
"I'm thrilled to be part of Everlast, a historic company that has been linked to professional boxing for over 100 years," said Canelo Alvarez. "Like my career, the direction of Everlast is on the rise. They continue to evolve with the sport and by partnering with the brand, I know that I will always compete using the safest and most trusted equipment in boxing. I have no doubt this will be a great relationship for myself, as well as Everlast and will lead to success inside and outside the ring."
Everlast equipment and apparel is available at www.shopeverlast.com and sporting goods retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
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SOURCE Everlast Worldwide Inc.