Everlast And Rising Boxing Star Deontay Wilder Agree To Exclusive Contract Extension
NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Everlast Worldwide, Inc., the global leader in fight sports and fitness, has extended the exclusive equipment and apparel contract with American heavyweight boxing contender, Deontay Wilder. An undefeated knockout specialist, Wilder has received praise from many in boxing, including heavyweight kingpin and training partner, Wladimir Klitschko.
Under the agreement, Wilder will continue to train exclusively with Everlast equipment and apparel as well as play a prominent role in direct to consumer and retail marketing initiatives. Wilder joined the Everlast team in 2008 following the Beijing Summer Olympics, where he earned a Bronze Medal for Team USA.
"Everlast has a long tradition of working with storied American heavyweights including Mohammad Ali and Mike Tyson," said Matt Cowan, EVP of Sales, Marketing & Product Development for Everlast. "Due to his unique athletic ability and dynamic personality, Deontay Wilder has the potential to reign over the division similarly to the great fighters of the past. We are very proud that Deontay has been part of the Everlast family since announcing his decision to turn pro. He has displayed the loyalty and professionalism we hope to find in all athletes that represent our brand."
"One of my dreams as an amateur boxer was to one day represent Everlast," said Wilder. "Fortunately, that dream came true after the 2008 Olympics. I am excited to remain an integral part of the Everlast family as I continue my pursuit to become heavyweight champion of the world. I am grateful for all the support Everlast has provided me in my career, and I hope to add my name to their long list of champions in the near future!"
Everlast equipment and apparel is available at sporting goods retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
FOR MORE INFORMATION, CONTACT:
Raquel Torres (212) 239-0990
SOURCE Everlast Worldwide Inc.